High-Quality and Focused Marketing Leadership for Financial Services

by Adam Atwood

Glance

What you'll discover
when watching Adam's story

Meet Adam Atwood

Meet Adam Atwood - Chief Marketing Officer @ Glance

Adam Atwood is the Chief Marketing Officer (CMO) at Glance, a leading software company that makes it easy for enterprises to provide personal, human-to-human customer experience in digital environments.

For over 20 years, Adam has focused his career on creating and managing marketing teams, GTM strategies, and channel strategies, particularly in the B2B SaaS and tech space. Moreover, he is an expert in building and leading marketing teams.

Whether it’s for startups or taking over a new team, Adam has demonstrated his ability to improve a business’s overall performance in key areas like revenue and sales enablement.

Adam’s leadership at Glance showcases his focus on aligning marketing strategies with corporate goals and driving repeatable and predictable results.

Under Adam’s guidance, Glance continues to deliver cutting-edge solutions that bridge the gap between digital interactions and human support.

Check out Adam Atwood's thoughts on content marketing

When it comes to creating engagement using marketing, Adam shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

He also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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