High-Quality and Focused Marketing Leadership for Financial Services
by Adam Atwood
What you'll discover
when watching Adam's story
- When hyperfocused on a finite set of customer bases, marketers must go deep into understanding the companies’ mission, pain points, and trends to set the course for the business’ go-to-market.
- Marketers and marketing leaders must maintain a focus on quality over quantity in content creation and distribution efforts
- Embrace Artificial Intelligence (AI) to make content brainstorming and idea generation more efficient, but always ensure that the human touch makes the final decision on the content.
- Product marketing serves as the company’s glue because it enables the sales team to be more informed about the product, the buyers, and the market’s needs.
- Startups and businesses can accelerate product-market fit by identifying and prioritizing specific industry problems.
- Establish clear goals and strategies to align marketing and sales efforts with overall corporate objectives.
- Marketing leaders should hire individuals who are smarter than themselves and encourage a culture of continuous learning and improvement.
Meet Adam Atwood - Chief Marketing Officer @ Glance
Adam Atwood is the Chief Marketing Officer (CMO) at Glance, a leading software company that makes it easy for enterprises to provide personal, human-to-human customer experience in digital environments.
For over 20 years, Adam has focused his career on creating and managing marketing teams, GTM strategies, and channel strategies, particularly in the B2B SaaS and tech space. Moreover, he is an expert in building and leading marketing teams.
Whether it’s for startups or taking over a new team, Adam has demonstrated his ability to improve a business’s overall performance in key areas like revenue and sales enablement.
Adam’s leadership at Glance showcases his focus on aligning marketing strategies with corporate goals and driving repeatable and predictable results.
Under Adam’s guidance, Glance continues to deliver cutting-edge solutions that bridge the gap between digital interactions and human support.
Check out Adam Atwood's thoughts on content marketing
When it comes to creating engagement using marketing, Adam shares:
"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."
He also shares about how to keep your brand fresh over time:
"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."
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