Humanizing Technology: The Power of Storytelling in Tech Marketing

by Adam Coughlin

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What you'll discover
when watching Adam's story

Meet Adam Coughlin from York IE

Meet Adam Coughlin - Co-Founder, CMO, and Managing Partner @ York IE

Adam Coughlin is a Co-Founder, Chief Marketing Officer, and Managing Partner at York IE. He leads the marketing efforts of this company that specializes in scaling startups with active capital and tech-enabled services.

With a background in journalism and tech marketing, Adam brings a unique perspective to his role. He has a track record of humanizing technology by creating compelling narratives that resonate with audiences. 

His expertise lies in bridging the gap between technical intricacies and relatable stories that drive brand engagement

Through his journalism and marketing background, Adam helps entrepreneurs and businesses craft their message and find their brand’s voice.

Moreover, Adam’s trademark focuses on humanizing technology brands. Adam achieves such goals for the businesses he helps through a step-by-step process of brand building through owned, earned, and paid channels. 

For all his contributions, Adam has earned content coverage in several renowned publications like the Wall Street Journal, the New York Times, and TechCrunch.

Check out Adam's thoughts on content marketing

When it comes to creating engagement using marketing, Adam shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

He also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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