Bridging the Gap: Collaborative Marketing
in the Digital Age
by Alexandra Matthiesen
Please note: This interview happened while Alexandra held the CMO role at her previous company. As of September 2023, she has transitioned to the role of Head of Marketing at Three Space Lab.
What you'll discover
when watching Alexandras story
Meet Alexandra Matthiesen - Head of Marketing @ Three Space Lab
Alexandra Matthiesen is the Head of Marketing at Three Space Lab, a spin-off from MIT Media Lab, specializing in VR and AR software for interactive education and training, with a strong background in multi-user virtual reality and scientific visualization.
Alexandra has been a strong advocate for fostering a collaborative culture that bridges marketing, sales, and technical teams.
She believes that a holistic and data-driven approach, combined with open communication, is crucial for successful revenue generation.
She also values delivering authentic and accurate messages to target customers. This encourages her to works closely with development teams to fully understand the product.
Check out Alexandra's thoughts on content marketing
When it comes to writing content that customers want to read, Alexandra shares:
She also shares about how to connect with customer pain points:
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