Driving Impact For Business Growth With
Data-Driven Scaling And Marketing

by Alon Waks

What you'll discover
when watching Alon's story

Meet Alon Waks from CreatorIQ

Meet Alon Waks - Fractional CMO @ CreatorIQ

Alon Waks serves as a Fractional CMO at CreatorIQ. He guides the marketing efforts of this company that empowers brands to optimize and manage their creator-driven marketing strategies. 

Alon has a solid background in revenue and marketing operations. He has successfully contributed to driving impactful growth and optimizing demand generation processes in several companies. 

Known for his strategic marketing approach, Alon emphasizes the importance of aligning marketing and sales efforts. He achieves such a feat by leveraging a holistic account-based everything (ABX) methodology. 

With his expertise, Alan remains a sought-after advisor for businesses that strive to grow through proven marketing strategies.

Check out Alon's thoughts on content marketing

When it comes to how marketing can support sales, Alon shares:

"At the end of the day, marketing gets to sit on the table only if you're driving the pipeline. If you're not driving pipeline, then you're not impacting any of the three KPIs, which is net retention, pipeline generation, and ARR."

He also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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