Driving Impact For Business Growth With Data-Driven Scaling And Marketing
by Alon Waks
What you'll discover
when watching Alon's story
- Fractional CMOs must offer strategic guidance during crucial transitions and aid companies from product-market fit to scalable growth.
- A Holistic Account-Based Approach can help businesses align marketing, sales, and operations for comprehensive success.
- The Persona 360 framework is a guide for marketing teams to understand their target personas and how they engage with the business
- Regular interdepartmental meetings encourage collaboration and provide a platform for data-driven discussions among revenue, marketing, sales, and operations teams.
- Joint board-level presentations can help ensure unified narratives and go-forward plans from both sales and marketing.
- Start simplifying fundamental tools like CRM, sales automation, and marketing automation.
- Ongoing learning in marketing happens through networking, discussions, and events.
Meet Alon Waks - Fractional CMO @ CreatorIQ
Alon Waks serves as a Fractional CMO at CreatorIQ. He guides the marketing efforts of this company that empowers brands to optimize and manage their creator-driven marketing strategies.
Alon has a solid background in revenue and marketing operations. He has successfully contributed to driving impactful growth and optimizing demand generation processes in several companies.
Known for his strategic marketing approach, Alon emphasizes the importance of aligning marketing and sales efforts. He achieves such a feat by leveraging a holistic account-based everything (ABX) methodology.
With his expertise, Alan remains a sought-after advisor for businesses that strive to grow through proven marketing strategies.
Check out Alon's thoughts on content marketing
When it comes to creating engagement using marketing, Alon shares:
"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."
He also shares about how to keep your brand fresh over time:
"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."
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