Marketing's New Paradigm:
Insights on AI, Transparency, and ROI
by Amit Pande
What you'll discover
when watching Amit's story
- Businesses need a holistic approach to marketing and must integrate storytelling into the buyer's journey.
- Building a customer-centric culture involves meeting buyers where they are and fostering trust through transparency and engagement.
- The future of marketing lies in the integration of AI and generative AI and empowering marketers to provide personalized and valuable insights to clients.
- Successfully implementing technology involves aligning it with the culture of the organization.
- Effective marketing involves collaboration across functions, alignment of marketing and sales, and customer success teams to provide tailored solutions.
- Marketers should draw lessons from consumer goods companies and other industries to enrich their strategies, recognizing common cycles and patterns.
- Transparency and trust are paramount in marketing; marketers should aim to elevate the narrative.
Meet Amit Pande - Chief Marketing Officer @ Aviso AI
Amit Pande is the Chief Marketing Officer (CMO) at Aviso AI. He spearheads the marketing efforts of this company that specializes in bringing an AI-guided Revenue Operating System for sales.
At Aviso AI, Amit leads a dynamic team that bridges technology, sales, and marketing to shape the future of revenue operations.
Furthermore, he oversees the company’s strategic marketing direction by using data-driven insights and leveraging generative AI.
Amit has a proven track record of helping AI businesses scale. He supports these companies’ efforts through GTM strategies, product storytelling, and sales enablement.
Check out Amit's thoughts on content marketing
When it comes to working with strategic partners, Amit shares:
"Strategic partners can help marketing scale in new areas quickly and assess ROI before hiring an entire team."
He also shares about how to build an exceptional brand:
"A brand is a promise. One of the branding approaches I follow is the framework of meaning, emotion, and logic. An exceptional brand not only solves logical problem people will pay for, it stands for something bigger, and evokes strong emotions to rally a community behind it."
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