Navigating the Intersection of Product and Digital Marketing with Anita Tulsiani
by Anita Tulsiani
What you'll discover
when watching Anita's story
- A glimpse into Anita's 20-year career journey
- Focusing on understanding customer pain points to tailor effective marketing strategies.
- Bridging the gap between product marketing and digital marketing teams to ensure consistent messaging.
- Aligning marketing efforts with sales by creating a unified value proposition.
- Streamlining collaboration across teams to optimize marketing budgets and shorten the sales cycle.
- Prioritizing simple and understandable KPIs that everyone in the organization can grasp.
- Embracing AI to enhance productivity and creativity, adapting to the evolving marketing landscape.
- Investing in personal growth and skill development to thrive in the changing world of AI-driven marketing.
Meet Anita Tulsiani - Fractional CMO & Co-Founder @ Sagely & Co
Anita Tulsiani is the Fractional CMO and Co-Founder of Sagely & Co, a female-founded marketing agency supporting passion industries with marketing strategy and execution.
With experience in Powerhouse B2B Brands such as CoreLogic, Dell, and Arturo, Anita brings her passion for product marketing and deep understanding of customer pain points to the table.
She emphasizes the importance of simplifying messaging, resonating with end customers, and achieving tangible results. Anita’s approach involves collaboration, strategic alignment, and a focus on high-quality sales pipelines.
Anita also highlights the significance of adopting AI and data for improving marketing skills and effectiveness in a dynamic environment.
Check out Anita's thoughts on content marketing
When it comes to creating engagement using marketing, Anita shares:
"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."
She also shares about how to keep your brand fresh over time:
"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."
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