Navigating the Intersection of Product and Digital Marketing with Anita Tulsiani

by Anita Tulsiani

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What you'll discover
when watching Anita's story

Meet Anita Tulsiani from Sagely & Co

Meet Anita Tulsiani - Fractional CMO & Co-Founder @ Sagely & Co

Anita Tulsiani is the Fractional CMO and Co-Founder of Sagely & Co, a female-founded marketing agency supporting passion industries with marketing strategy and execution.

With experience in Powerhouse B2B Brands such as CoreLogic, Dell, and Arturo, Anita brings her passion for product marketing and deep understanding of customer pain points to the table.

She emphasizes the importance of simplifying messaging, resonating with end customers, and achieving tangible results. Anita’s approach involves collaboration, strategic alignment, and a focus on high-quality sales pipelines.

Anita also highlights the significance of adopting AI and data for improving marketing skills and effectiveness in a dynamic environment.

Check out Anita's thoughts on content marketing

When it comes to creating engagement using marketing, Anita shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

She also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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