Value-based Care and Marketing for
Healthcare Industry Transformation

by Annie Furlong

Carrum Health

What you'll discover
when watching Annie's story

Meet Annie Furlong

Meet Annie Furlong - Vice President of Engagement Marketing @ Carrum Health

Annie Furlong is the Vice President of Engagement Marketing at Carrum Health, a value-based Centers of Excellence platform that negotiates directly with top healthcare providers to offer upfront bundled payments to employers.

Annie oversees Carrum Health’s full member marketing funnel from B2B2C and B2C. In her present role,  she brings over 15 years of experience as a professional marketer and manager to health and employer benefits markets. 

She has worked at and consulted for startups, associations, and large publicly traded organizations. Annie’s passion and expertise include business and account strategy, process creation & improvement, shaping customer experiences, and leading teams. 

At Carrum Health, Annie focuses on driving awareness and understanding of their services among employees of client companies. She ensures that employees are aware of the benefits Carrum Health offers

Annie’s passion for healthcare and marketing has driven her success at Carium Health, where she continues to make a positive impact on individuals’ lives through innovative healthcare solutions.

 

Check out Annie Furlong's thoughts on content marketing!

When it comes to creating engagement using marketing, Annie shares:

"Creating engagement using marketing requires an omnichannel approach that aims to meet people where and when they are. Utilizing personalizatoin is table stakes today and along with that, ensuring your content is highly relevant and tailored for your various channels is critical."

She also shares what marketers can do in order to tap into the power of AI and become more effective:

"AI is INCREDIBLY accessible. Test a product out for a month and see what will work for you and your team. What efficiencies and new enhancements can it bring? What doors can it open? Getting your hands in it and building it into your day to day will transform you as a marketer."

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