Consistent Branding and Agility in
B2B Marketing to Drive Growth

BY ARUNA INALSINGH
GSI Inc.

What you'll discover
when watching Aruna's story

Meet Aruna Inalsingh

Meet Aruna Inalsingh - Director - Marketing & Partner Channel @ GSI

Aruna Inalsingh is the Director of Marketing at GSI, an IT Services and IT Consulting company that specializes in providing a broad spectrum of business, functional, and technical consulting services.

Aruna is a senior and experienced leader. She has a diverse professional background, which began in engineering before moving into inside sales, technical support, customer service, and eventually marketing. Moreover, she has held leadership roles for companies in different industries.

At GSI, Aruna is focused on integrating marketing efforts across their four lines of business. She ensures customer focus by building supportive organizational designs, cultures, offerings, and services. 

Aruna emphasizes the importance of metrics that are simple, actionable, and tell a trending story. She believes the key to success is finding the balance between consistent branding and getting business done.

She is working to improve communication and resource sharing between teams, implement better analytics to understand lead sources and ROI, and to evolve the GSI brand.

Check out Aruna Inalsingh's thoughts on content marketing!

When it comes to creating engagement using marketing, Adam shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

She also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

Get exclusive business growth tips from our top thought leaders

Subscribe and get weekly tips on growing your successful business.

What have you learned from this interview?
Leave a comment below.