Driving Marketing Excellence
and Leadership as a CMO’s Edge
by Ashley Dudzik
What you'll discover
when watching Ashley's story
- Strong leadership, understanding employees as people, and offering a good work-life balance are crucial for retaining talent.
- Establish a brand as a disruptor by leaning into thought leadership and maintaining a clear and consistent brand image.
- In marketing, being data-driven and using AI can create efficiencies and help with personalized, timely data.
- The impact of strong leadership extends beyond professional aspects for it influences employee satisfaction and overall brand advocacy.
- Actively build and nurture professional networks through associations, conferences, and connecting with colleagues.
- Invest in continuous education, whether through formal programs, certifications, or leveraging free resources to enhance and diversify skill sets.
- Gain exposure to various aspects of the business early in one's career and explore rotations to discover areas of interest and proficiency.
Meet Ashley Dudzik - Chief Marketing Officer at Income Lab
Ashley Dudzik is the Chief Marketing Officer at IncomeLab. She leads the marketing efforts of this pioneering financial technology company that helps in retirement planning.
Ashley is a thought leader and marketing expert in improving the financial planning industry.
Her work at Income Lab stands out as an example of consistent branding and marketing leadership. As a result, Ashley and her team have contributed to transformations in the retirement planning industry.
Ashley’s dedication to strong leadership and continuous learning highlights her contribution to meeting customer needs. In all her marketing leadership roles, Ashley stays committed to building top-notch marketing teams.
Check out Ashley's thoughts on content marketing
When it comes to creating engagement using marketing, Ashley name shares:
"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."
She also shares about how to keep your brand fresh over time:
"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."
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