Transformative Leadership and Excellence in Financial Services Marketing

by Ashley Dudzik

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What you'll discover
when watching Ashley's story

Meet Ashley Dudzik from Income Lab

Meet Ashley Dudzik - Chief Marketing Officer at Income Lab

Ashley Dudzik is the Chief Marketing Officer at IncomeLab. She leads the marketing efforts of this pioneering financial technology company that helps in retirement planning.

Ashley is a thought leader and marketing expert in improving the financial planning industry.

Her work at Income Lab stands out as an example of consistent branding and marketing leadership. As a result, Ashley and her team have contributed to transformations in the retirement planning industry.  

Ashley’s dedication to strong leadership and continuous learning highlights her contribution to meeting customer needs.  In all her marketing leadership roles, Ashley stays committed to building top-notch marketing teams.

Check out Ashley's thoughts on content marketing

When it comes to creating engagement using marketing, Ashley name shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

She also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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