Driving and growing awareness around Fraud.com using content marketing
by Barry Bowen
What you'll discover
when watching Barry' story
Barry Bowen - CMO @ Fraud.com
- Identity Verification
- Biometric Authentication
- AI Fraud Detection
- Fraud Orchestration
Fraud.com gained its reputation and acknowledgment with:
- FinTech Awards Best Fraud Operations Solution 2020
- London’s Best Fraud Detection Companies – To Work for and Buy From 2020
- 20 Top English Fraud Detection Start-ups & Firms 2020
- Best Fraud Detection Companies Award 2021
Barry is responsible for marketing, media, and sales strategies.
A deep technologist commercial and marketing leader and knows what it takes to drive conversations.
With nearly three decades of experience in fraud prevention, risk, security, and compliance for multimillion-dollar brands such as IBM, Hitachi, and Mysis.
Barry’s superpower is creating simplicity out of complexity.
Check out Barry's thoughts on digital marketing
About how to work with strategic partners, Barry shared:
… and about keeping a brand fresh over time:
To monitor the success of any marketing and sales campaign, Barry suggests tracking these KPIs:
He also shared his approach to market research both customer and competitor-focused:
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