Pioneering AdTech Solutions That Industry Giants Are Trying to Replicate
by Bartosz Bielecki
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What you'll discover
when watching Bartosz's story
- Effective leadership in marketing involves encouraging speed, allowing failures, and fostering ownership among team members.
- Product marketing plays a vital role in gathering market feedback and communicating product improvements.
- AI tools can enhance marketing efficiency when customized to a company's specific knowledge base.
- Passion and adaptability can lead to unexpected career paths in marketing.
- A strong foundation in inbound marketing is crucial for long-term success.
- Industry events and strategic partnerships are valuable for both customer retention and acquisition.
- Marketing metrics should ultimately support business growth, focusing on gross profit and EBITDA.
Meet Bartosz Bielecki - CMO @ Commerce Media Tech
Bartosz Bielecki is the Chief Marketing Officer (CMO) at Commerce Media Tech, a company offering solutions for performance and affiliate marketers. His journey into marketing began with a passion for basketball and writing.
Starting as a content writer for IT startups, Bartosz’s role naturally grew with Commerce Media Tech (formerly CodeWise), which was the 2nd fastest growing company in Europe at the time.
At Commerce Media Tech, Bartosz oversees a suite of solutions including 0Park, a commerce media network, and Voluum, an analytics tool for ad performance optimization.
Bartosz believes in leveraging AI to enhance marketing efficiency while maintaining human oversight. He emphasizes the importance of marketing metrics supporting overall business growth, focusing on gross profit and EBITDA.
His leadership style encourages speed, allows for learning from failures, and fosters ownership among team members.
Check out Bartosz Bielecki's thoughts on marketing strategies
When it comes to what’s the most important marketing metric to focus on, Bartosz shares:
"You know what matters the most? From my perspective, it's gross profit and EBITDA. First and foremost, marketing needs to support the growth of these two: gross profit and EBITDA."
He also shares about how marketers can leverage AI in content creation:
"We've created our own tools based on generative AI solutions already available in the market. However, our solutions expand the sources of truth and knowledge of these existing solutions."
And what’s an important leadership principle in marketing:
"Good and fast is always better than perfect and slow. This is especially crucial in marketing because pipelines are always clogged, but opportunity windows are always small."
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