Focusing on Business Growth with
Data-Driven Insights and AI in Marketing

by Ben Ashworth

Zeni

What you'll discover
when watching Ben's story

Meet Ben Ashworth

Meet Ben Ashworth - Vice President of Marketing @ Zeni

Ben Ashworth is the Vice President of Marketing at Zeni, a company that utilizes AI to automate the reimbursement process, reducing manual data entry and minimizing errors, with the ability to issue same-day ACH payouts.

Bem is an experienced VP of Marketing with a demonstrated history of working in B2B SaaS.

With a background as an entrepreneur, Ben started his career in design, coding, and website development before transitioning into digital marketing and paid advertising.

Ben has been in the world of financial technology for the past 10 years, working in various facets such as personal lending, mortgages, SMB financing, payments, and insurance. 

At Zeni, Ben helps save founders an average of 70 hours per month on bookkeeping, allowing them to focus on growing their businesses.

Moreover, Ben is a data-driven marketer who believes in creating content for people, not algorithms. He emphasizes the importance of understanding customer pain points and creating content that solves their problems.

Check out Ben Ashworth's thoughts on content marketing!

When it comes to creating engagement using marketing, Ben shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

He also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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