Building a Powerhouse in the Competitive
Sports Marketing Industry

by Benjamin Ricciardi

FTN

What you'll discover
when watching Benjamin's story

Meet Benjamin Ricciardi

Meet Benjamin Ricciardi - Chief Marketing Officer @ FTN Network

Benjamin Ricciardi is the Chief Marketing Officer (CMO) at FTN Network, a multi-site high-level sports media platform focused on sports betting, fantasy, DFS, and data

Benjamin is a manager and marketing expert with a proven track record of business development.

He started his career in finance before transitioning to sports data and marketing. This provided him with opportunities to hold critical roles for different companies.

He was the former CEO of 4 deep sports. He also served as the Former Managing director of FTNBets.com.

At FTN Network, Benjamin helps make their proprietary data and tools accessible and easy to use for both B2C and B2B customers.

As CMO,  Benjamin oversees the digital, social, and organic marketing for FTN Fantasy, FTN Bets, FTN Daily, and FTN Data. He also manages the company’s partnership and affiliate networks.

Check out Benjamin Ricciardi's thoughts on content marketing

When it comes to creating engagement using marketing, Benjamin shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

He also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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