Charu’s CMO Journey Reveals Exciting Career Opportunities in Web3 and Metaverse

by Charu Sethi

Unique Network Logo

What you'll discover
when watching Charu's story

Meet Charu Sethi from Unique Network

Meet Charu Sethi - CMO @ Unique Network

Charu Sethi is the chief marketing officer at Unique Network – the infrastructure for the next generation of NFTs that allows the next generation of NFTs to flourish.

Charu was one of the marketing leaders of blockchain marketing at IBM.

At Unique Network, Charu facilitates different communication strategies to create trust and repeat engagement among seventeen thousand stakeholders.

As the first custom parachain explicitly built for Polkadot and Kusama NFTs, Unique Network offers a viable solution to address these Ethereum obstacles through its novel NFT pallet design and ownership restructuring.

Unique Network also provides Improvements made for interoperability and an improved governance structure will allow users to experiment with generating their own NFT collections, loyalty, and marketplaces.

Check out Charu's thoughts on content marketing

When it comes to creating repeated engagement, Charu shares:

"It is a challenge to take that leap of faith for an enterprise organization and that is sort of my mission for 2023. To be squarely focused on educating the enterprise segment on what exactly you can do."

She also shares the responsibility of a Web3 marketer:

"I think the biggest task is to keep up with what’s happening in the blockchain space. There are just so many things happening daily. You hear new things every day."

Get exclusive business growth tips from our top thought leaders

Subscribe and get weekly tips on growing your successful business.

What have you learnt from this interview?
Leave a comment below.