Charu’s CMO Journey Reveals Exciting Career Opportunities in Web3 and Metaverse
by Charu Sethi
What you'll discover
when watching Charu's story
- Charu’s journey to becoming a Web3 CMO at Unique Network.
- What is something different in Web3 marketing vs what Charu has done before?
- How to get a job in Web3 & Crypto? Is it hard to get a job at Web3?
- What kind of marketing jobs will be in demand in the Metaverse and Web3?
- What problem in Web3 marketing does Charu wish someone would solve or improve?
- If a customer is choosing between options, what does Charu feel puts Unique Network at the top of their list?
- How Charu creates trust and gets repeat engagement among 17,000 stakeholders.
Meet Charu Sethi - CMO @ Unique Network
Charu Sethi is the chief marketing officer at Unique Network – the infrastructure for the next generation of NFTs that allows the next generation of NFTs to flourish.
Charu was one of the marketing leaders of blockchain marketing at IBM.
At Unique Network, Charu facilitates different communication strategies to create trust and repeat engagement among seventeen thousand stakeholders.
As the first custom parachain explicitly built for Polkadot and Kusama NFTs, Unique Network offers a viable solution to address these Ethereum obstacles through its novel NFT pallet design and ownership restructuring.
Unique Network also provides Improvements made for interoperability and an improved governance structure will allow users to experiment with generating their own NFT collections, loyalty, and marketplaces.
Check out Charu's thoughts on content marketing
When it comes to creating repeated engagement, Charu shares:
"It is a challenge to take that leap of faith for an enterprise organization and that is sort of my mission for 2023. To be squarely focused on educating the enterprise segment on what exactly you can do."
She also shares the responsibility of a Web3 marketer:
"I think the biggest task is to keep up with what’s happening in the blockchain space. There are just so many things happening daily. You hear new things every day."
Get exclusive business growth tips from our top thought leaders
Subscribe and get weekly tips on growing your successful business.