Empowering Scientific Discovery Through Strategic Marketing
by Chris Williams
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What you'll discover
when watching Chris' story
- Embrace a thoughtful approach to growth by acquiring new market share, products, and offerings in your industry to attract and retain customers.
- Understand customer segmentation and product fit intimately to effectively position products in the market and compare them to the competition.
- Allocate more budget to marketing to existing customers for profitability, while also focusing on acquiring new customers for excitement and growth.
- Leverage in-person events and a strong sales team to generate leads and demand because they provide valuable opportunities to build customer relationships.
- Centralize content creation to produce rich, full-formed content that can be sliced and distributed based on channel needs and goals.
- Ensure brand consistency across regions by having a core central team create brand guidelines and templates, allowing for distributed implementation and activation.
- Communicate a clear vision to your marketing team and give people responsibilities that maximize their capabilities.
Meet Chris Williams - SVP Marketing and M&A Integration @ Caliber Scientific
Chris Williams is the SVP Marketing and M&A Integration at Caliber Scientific, a diversified global provider of life science reagents, tools, instruments, and other consumables to the lab research, diagnostics, and biopharmaceutical communities.
Chris is an executive strategist committed to leading businesses’ digital transformation and brand strategy. He started his career by operating a small business where he learned about marketing by wearing multiple hats.
When his small business was sold to Caliber Scientific, Chris took on more responsibilities within the broader company, before eventually leading the marketing group.
At Caliber Scientific, Chris built a global marketing group. Under Chris’s leadership, the marketing team at Caliber Scientific is focusing on providing engaging and scientific content, understanding customer needs intimately, and empowering the sales team.
Check out Chris Williams' thoughts on content marketing!
When it comes to writing content that customers want to read, Chris shares:
"Stop talking about yourself. People already have too much information coming to them, and too many things to remember and to in a day. Keep the customer and their challenges in mind, and understand that you're there to help them."
He also shares marketing can support sales:
"Marketers need to bring market and product intel and translate it into engaging content, capturing customer desires. That demand generation fuels the funnel for sales and helps close deals."
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