Automating Processes, Increasing Results:
An Agile B2B Marketing Approach

by Christian Kunkel

Fingercheck

What you'll discover
when watching Christian's story

Meet Christian Kunkel

Meet Christian Kunkel - Chief Marketing Officer @ Fingercheck

Christian Kunkel is the Chief Marketing Officer (CMO) at Fingercheck, a software company that strives to provide a truly All-in-One HR experience and offers features such as detailed reports custom-made, self-servicing to streamline the employee onboarding process, and geo-fencing for job sites.

Christian is a proud History major, storyteller, and marketer. His experiences across Carat, USA TODAY, GumGum, Cuebiq, and Nayya have enabled him to build a diverse set of business operations and marketing expertise.

At Fingercheck, Christian spearheads the company’s marketing efforts to help businesses automate payroll and HR systems. Moreover, Christian focuses on creating content and resources that address the specific needs and pain points of small business owners

Under his leadership, Fingercheck has seen a significant increase in inbound leads and website traffic.

Check out Christian Kunkel's thoughts on content marketing!

When it comes to creating engagement using marketing, Christian Kunkel shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

He also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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