Automating Processes, Increasing Results: An Agile B2B Marketing Approach
by Christian Kunkel
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What you'll discover
when watching Christian's story
- Leverage your network and relationships to find opportunities that align with your career goals and aspirations.
- When evaluating a company, prioritize product-market fit, a strong total addressable market (TAM), and leadership's belief in marketing.
- Focus on solving the pain points and challenges of your target audience, and strive to provide them with enterprise-level features at an affordable cost.
- Align internally on the definition and goals of your go-to-market strategy, and approach it from the lens of your target audience.
- Play to your strengths and find efficient ways to generate demand when competing against larger competitors with bigger budgets.
- Regularly engage with customers through various channels to gain valuable insights into their needs and pain points.
- Create content that directly addresses the questions, concerns, and challenges of your target audience, rather than investing in broad thought leadership pieces.
Meet Christian Kunkel - Chief Marketing Officer @ Fingercheck
Christian Kunkel is the Chief Marketing Officer (CMO) at Fingercheck, a software company that strives to provide a truly All-in-One HR experience and offers features such as detailed reports custom-made, self-servicing to streamline the employee onboarding process, and geo-fencing for job sites.
Christian is a proud History major, storyteller, and marketer. His experiences across Carat, USA TODAY, GumGum, Cuebiq, and Nayya have enabled him to build a diverse set of business operations and marketing expertise.
At Fingercheck, Christian spearheads the company’s marketing efforts to help businesses automate payroll and HR systems. Moreover, Christian focuses on creating content and resources that address the specific needs and pain points of small business owners
Under his leadership, Fingercheck has seen a significant increase in inbound leads and website traffic.
Check out Christian Kunkel's thoughts on content marketing!
When it comes to creating engagement using marketing, Christian Kunkel shares:
"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."
He also shares about how to keep your brand fresh over time:
"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."
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