Building a Sustainable Ad Tech Company: Klever CMO Shares Strategy
by Dave Winslow
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What you'll discover
when watching Dave's story
- Understanding marketing fundamentals and maintaining a focus on human connections are vital, even as technology evolves.
- Distributing analytical responsibilities across the marketing team ensures everyone is accountable for measuring their activities.
- While AI can enhance efficiency, human creativity and authenticity remain essential, especially for crafting impactful content.
- Strong branding requires consistent education, accessibility of assets, and fostering passion among employees.
- Defining your target audience clearly is crucial for developing an effective go-to-market strategy.
- In-person networking and events remain powerful tools for generating demand, even in the digital age.
- Self-starters who are adaptable and can wear multiple hats are ideal for smaller marketing teams.
Meet Dave Winslow - CMO @ Klever
Dave Winslow is the Chief Marketing Officer at Klever, a programmatic advertising company focused on humanizing ad tech. He began his marketing career 25 years ago at a creative agency, where he developed a passion for persuasive messaging and psychology in advertising.
Dave’s journey includes running his own marketing agency and partnering with Google. He joined Klever after connecting with the CEO, bringing his team to help fill Klever’s marketing needs.
At Klever, Dave leads efforts to define their audience of marketing agencies and craft targeted messaging. He emphasizes in-person networking and content marketing on LinkedIn to generate demand.
Dave advocates for balancing creative fundamentals with new technologies like AI. He encourages marketers to understand core marketing principles while staying adaptable to industry trends.
Check out Dave Winslow's thoughts on content marketing
When it comes to the key to developing an effective go-to-market strategy, Dave shares:
"The most crucial element is clearly defining your audience. At Klever, for example, we collaborate with other ad and marketing agencies, providing them with our programmatic capabilities."
He also shares the qualities for building a marketing team:
"I look for individuals who take ownership and are self-managing. Especially in smaller marketing teams, shared and multifaceted responsibilities demand people who can handle autonomy and collaboration."
And advice for future marketers:
"Focus on the foundational principles of marketing—audience segmentation, strong creative, and clear concepts. Then, layer data, analytics, and AI on top to enhance those efforts and understand their impact."
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