Mastering Strategic Alignment:
A Guide to Marketing Success
by DAVID CHASE
What you'll discover
when watching David's story
- Marketing efforts must strategically align with the company goals and using OKRs is an effective way to measure those activities.
- Investing in organic content creation and distribution can establish leadership in the industry.
- Consistency in content delivery and brand presentation builds trust and credibility with your target audience.
- Having a background in sales provides marketers and business leaders valuable insights for effective marketing strategies.
- Empowering team members to experiment and take ownership encourages innovation and growth.
- Actively listening to feedback from sales teams helps tailor marketing efforts to meet customer needs.
- While AI tools offer efficiency, it's crucial to assess their limitations and ensure authenticity in content creation and originality.
Meet David Chase - Chief Marketing Officer @ WorkBoard
David Chase is the Chief Marketing Officer (CMO) at WorkBoard, a company that offers the Strategy Execution Platform which powers the digital operating rhythm for companies around the globe, providing organization-wide clarity, alignment, and insights for growth.
David Chase is the Chief Marketing Officer (CMO) at WorkBoard, a Deloitte Fast 500 company that offers the Strategy Execution Platform which powers the digital operating rhythm for companies around the globe.
Before joining WorkBoard, David started his career in sales. At 8×8, he contributed to the company’s sales engineering efforts at a regional level and for many global clients.
Moreover, David is a product marketing expert. He has a track record of driving efficient growth, building teams, leading GTM, and enabling sales teams.
As a marketing executive, David’s marketing strategy centers around messaging, content creation and distribution, branding, and sales enablement. He is passionate about leveraging OKRs (Objectives and Key Results) to drive strategic alignment and performance across marketing teams.
Also, David graduated with honors in Marketing from Coventry University. He is an accredited Chartered Marketer from The Chartered Institute of Marketing.
Check out David Chase's thoughts on content marketing
When it comesirst step in writing content that customers want to read, David shares:
"Write for someone, not everyone."
He also shares how to balance inbound and outbound marketing in his digital marketing approach:
"Don't get sucked into high digital spend thinking it is the magic wand to solve all problems. It isn't. Use digital in a highly targeted way, and to test messaging at scale. Most startups could cut their spend by 50%+ and see little impact in their target segment."
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