Mastering Strategic Alignment:
A Guide to Marketing Success

by DAVID CHASE

WorkBoard

What you'll discover
when watching David's story

Meet David Chase

Meet David Chase - Chief Marketing Officer @ WorkBoard

David Chase is the Chief Marketing Officer (CMO) at WorkBoard, a company that offers the Strategy Execution Platform which powers the digital operating rhythm for companies around the globe, providing organization-wide clarity, alignment, and insights for growth.

David Chase is the Chief Marketing Officer (CMO) at WorkBoard, a Deloitte Fast 500 company that offers the Strategy Execution Platform which powers the digital operating rhythm for companies around the globe.

Before joining WorkBoard, David started his career in sales. At 8×8, he contributed to the company’s sales engineering efforts at a regional level and for many global clients.

Moreover, David is a product marketing expert. He has a track record of driving efficient growth, building teams, leading GTM, and enabling sales teams. 

As a marketing executive, David’s marketing strategy centers around messaging, content creation and distribution, branding, and sales enablement. He is passionate about leveraging OKRs (Objectives and Key Results) to drive strategic alignment and performance across marketing teams. 

Also, David graduated with honors in Marketing from Coventry University. He is an accredited Chartered Marketer from The Chartered Institute of Marketing.

Check out David Chase's thoughts on content marketing

When it comesirst step in writing content that customers want to read, David shares:

"Write for someone, not everyone."

He also shares how to balance inbound and outbound marketing in his digital marketing approach:

"Don't get sucked into high digital spend thinking it is the magic wand to solve all problems. It isn't. Use digital in a highly targeted way, and to test messaging at scale. Most startups could cut their spend by 50%+ and see little impact in their target segment."

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