Inclusive Branding and Marketing for
Top-Notch Financial Services

by DAVID DUNCAN

Orlando Credit Union

What you'll discover
when watching David's story

Meet David Duncan

Meet David Duncan - Vice President- Head of Marketing @ Orlando Credit Union

David Duncan is the Vice President- Head of Marketing at Orlando Credit Union, a better banking alternative empowering their members and team to achieve big dreams.

Before joining Orlando Credit Union, David held key positions at notable brands like Deloitte, PeopleSoft, TD Bank, and Umpqua Bank.

While his professional career started in sales, David found his passion for marketing by exploring activities that drive sales and represent diverse communities.

As Orlando Credit Union’s CMO, David leads the company’s marketing efforts to create a brand that resonates with a wide spectrum of people in Central Florida. By blending different ethnicities and showcasing a variety of individuals in their marketing, David aims to connect meaningfully with members and prospects.

Moreover, David leverages metrics to drive advertising performance while focusing on direct advertising to product conversion associations. Through pixel and tagging capabilities, he tracks the journey of individuals to understand their needs and preferences better.

As a marketing leader, David believes in helping individuals develop their strengths. His leadership approach is grounded in integrity and a dedication to delivering excellence in service and products that benefit members and the organization.

Check out David's thoughts on content marketing!

When it comes to creating engagement using marketing, David shares:

"Engagement is better achieved through the marriage of meaningful storytelling with thoughtful genuine imagery."

He also shares about how to keep your brand fresh over time:

"At Orlando Credit Union, we reinterpret brand from a central theme of providing membership centric banking value each and every day, offering products and services to people seeking financial services solutions in new and engaging ways."

David explains what should the first step be in writing content that customers want to read:

"The first step in writing content that customers want to read is listening to and understanding what customers tell you they want to read.

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