Transparent Leadership and Collaborative Partnership for Marketing Growth
by David Partain
What you'll discover
when watching David's story
- Businesses must embrace transparent communication in challenging business situation.
- Creating a supportive culture for individuals to take calculated risks contributes to a dynamic and innovative team environment.
- Building a culture around shared values and a collective journey can lead to aligned goals within a team.
- Implementing a monthly accomplishment review helps team members reflect on their achievements and develop a growth-oriented mindset.
- Leveraging vendors strategically can provide unique perspectives, skills, and resources, to internal capabilities.
- Recognizing and appreciating diverse personality types contributes to effective team collaboration and communication.
- Continuous learning and adaptation are crucial for successful marketing strategies.
Meet David Partain - Head of Brand Activation and Administration @ Northern Trust Asset Management.
David Partain is the Head of Brand Activation and Administration at Northern Trust Asset Management. He has also served as the Chief Marketing Officer of FlexShares ETFs.
As showcased in his work portfolio, David demonstrates dynamic and transparent leadership. He emphasizes the power of shared values in building a strong organizational culture.
Furthermore, David’s strategic marketing approach involves leveraging vendor relationships to supplement his team.
Building collaborative partnerships with vendors and treating them with respect is a cornerstone in David’s leadership.
His expertise in data analytics, brand development, and marketing technology tools make David Partain a highly reputed executive leader in the industry.
Check out David's thoughts on marketing
When it comes to helping marketing and sales work together to achieve the business objective, David shares:
"It is all about communication - set up regular meetings that keep the two areas connected and make sure that sales knows marketing wants to move the process along by empowering them to acheive their goals."
He also shares his approach to market research both customer and competitor-focused:
"Get as much of it as you can - we pay for both and it helps us to get our of our internal bubble and to focus on the needs of the client and how our competitors are addressing those needs."
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