Maximizing Success and Visibility in E-commerce through Reputation Building

by DJ Sprague

Shopper Approved

What you'll discover
when watching DJ's story

Meet DJ Sprague

Meet DJ Sprague - Chief Marketing Officer @ Shopper Approved

DJ Sprague is the Chief Marketing Officer (CMO) at Shopper Approved, an online reputation management and ratings & reviews company for the e-commerce industry. 

With over 30 years of professional experience in marketing, advertising, and PR leadership, DJ stands out as a trusted leader and seasoned executive in his current role.

He started his career in enterprise sales at Eastman Kodak, where he created sales and marketing tools that earned him several awards. From there, he transitioned into marketing leadership roles at notable companies such as Byrider.

At Shopper Approved, DJ helps e-commerce businesses drive more traffic through better search visibility and online trust. 

Moreover, he leads the marketing efforts of the company to help e-commerce businesses increase conversion rates through seller ratings, product reviews, and website security. 

DJ is also a notable author, podcast guest, and keynote speaker. He recently co-authored the book, Reputation King.

Check out DJ Sprague's thoughts on content marketing!

When it comes to incorporating the right tone of voice into writing, DJ shares:

"Start with the persona, then consider the product, and then work into the brand voice and personality. They need to all mesh."

He also shares about how to keep your brand fresh over time:

"Create your own original research, competitive comparisons, and market analysis. Continue to find new niche markets. Evolve the brand features and solutions to keep abreast of changing market conditions, technology, and customer expectations. Develop new partnerships to expand your capabilities and integrations."

DJ explains what marketers can do to tap into the power of AI and become more effective:

"There are numerous ways to use AI for copy, visual, and video creation, writing briefs, and creating personas. Customer-facing bots are also a very powerful tool to create engagement and collect leads."

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