DRIVING CHANGE IN FINANCIAL SERVICES MARKETING
by Emily Krause
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What you'll discover
when watching Emily's story
- A business’s success lies in the collaboration between marketing and sales teams that work as one cohesive unit to achieve shared goals.
- Understanding and adapting to diverse personality types enhances communication effectiveness.
- Midsize companies must have a foundational data structure for effective marketing.
- Regularly analyzing campaign performance and being open to strategic shifts demonstrates flexibility and creativity.
- In heavily regulated industries, building strong relationships with compliance officers and prioritizing compliance in all marketing endeavors is essential.
- Leveraging AI in marketing, within compliance limits, aids in creating variations in content and expedites many marketing activities.
- Young marketers should seek mentors, embrace a data-driven mindset, and cultivate flexibility because the market always evolves.
Meet Emily Krause - Chief Marketing Officer @ RiverFront Investment Group
Emily Krause is the Chief Marketing Officer at RiverFront Investment Group, a renowned global asset manager.
Emily brings her vast marketing leadership and expertise in navigating heavily regulated industries. Her leadership at RiverFront stands as an example of steering marketing and sales as a collaborative force.
In her role, Emily strategically integrates personality-driven approaches. She employs tools that tailor content and messaging to diverse audiences.
Also, Emily is a practitioner of data-driven decision-making. She emphasizes the critical role of accurate, integrated data in marketing success.
Emily’s commitment to compliance and adaptability makes her a trusted leader in the ever-evolving landscape of financial marketing.
Disclosure:
RiverFront Investment Group, LLC (“RiverFront”) is a registered investment adviser with the Securities and Exchange Commission. Registration as an investment adviser does not imply any level of skill or expertise. Any discussion of specific securities is provided for informational purposes only and should not be deemed as investment advice or a recommendation to buy or sell any individual security mentioned. RiverFront is affiliated with Robert W. Baird & Co. Incorporated (“Baird”), member FINRA/SIPC, from its minority ownership interest in RiverFront. RiverFront is owned primarily by its employees through RiverFront Investment Holding Group, LLC, the holding company for RiverFront. Baird Financial Corporation (BFC) is a minority owner of RiverFront Investment Holding Group, LLC and therefore an indirect owner of RiverFront. BFC is the parent company of Robert W. Baird & Co. Incorporated, a registered broker/dealer and investment adviser.
To review other risks and more information about RiverFront, please visit the website at riverfrontig.com and the Form ADV, Part 2A. Copyright 2023 © RiverFront Investment Group. All Rights Reserved. ID # 3260866 Published December 2023
Check out Emily Krause's thoughts on content marketing
When it comes to the roles strategic partners play in marketing, Emily shares:
"I view my strategic partners as extensions of my team. They can help you scale up and scale down services without having to add headcount to the payroll. They can also help you stay on top of trends and provide a helpful outside perspective."
She also shares about her marketing dashboard and the Key Performance Indicators (KPIs):
"My campaign dashboards look at total MQLs; # of MQLs converted to SQLs; # of SQLs converted to client; gross and net flows (sales) from MQLs; # of proposals; # of Event Registrations; Average open rates; Average click through rates; Opt-outs (and more)."
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