DRIVING CHANGE IN FINANCIAL SERVICES MARKETING

by Emily Krause

Riverfront Investment Group

What you'll discover
when watching Emily's story

Meet Emily Krause

Meet Emily Krause - Chief Marketing Officer @ RiverFront Investment Group

Emily Krause is the Chief Marketing Officer at RiverFront Investment Group, a renowned global asset manager. 

Emily brings her vast marketing leadership and expertise in navigating heavily regulated industries. Her leadership at RiverFront stands as an example of steering marketing and sales as a collaborative force.

In her role, Emily strategically integrates personality-driven approaches. She employs tools that tailor content and messaging to diverse audiences. 

Also, Emily is a practitioner of data-driven decision-making. She emphasizes the critical role of accurate, integrated data in marketing success.

Emily’s commitment to compliance and adaptability makes her a trusted leader in the ever-evolving landscape of financial marketing.

Disclosure:
RiverFront Investment Group, LLC (“RiverFront”) is a registered investment adviser with the Securities and Exchange Commission. Registration as an investment adviser does not imply any level of skill or expertise. Any discussion of specific securities is provided for informational purposes only and should not be deemed as investment advice or a recommendation to buy or sell any individual security mentioned. RiverFront is affiliated with Robert W. Baird & Co. Incorporated (“Baird”), member FINRA/SIPC, from its minority ownership interest in RiverFront. RiverFront is owned primarily by its employees through RiverFront Investment Holding Group, LLC, the holding company for RiverFront. Baird Financial Corporation (BFC) is a minority owner of RiverFront Investment Holding Group, LLC and therefore an indirect owner of RiverFront. BFC is the parent company of Robert W. Baird & Co. Incorporated, a registered broker/dealer and investment adviser.

To review other risks and more information about RiverFront, please visit the website at riverfrontig.com and the Form ADV, Part 2A. Copyright 2023 ©  RiverFront Investment Group. All Rights Reserved. ID # 3260866 Published December 2023

Check out Emily Krause's thoughts on content marketing

When it comes to the roles strategic partners play in marketing, Emily shares:

"I view my strategic partners as extensions of my team. They can help you scale up and scale down services without having to add headcount to the payroll. They can also help you stay on top of trends and provide a helpful outside perspective."

She also shares about  her marketing dashboard and the Key Performance Indicators (KPIs):

"My campaign dashboards look at total MQLs; # of MQLs converted to SQLs; # of SQLs converted to client; gross and net flows (sales) from MQLs; # of proposals; # of Event Registrations; Average open rates; Average click through rates; Opt-outs (and more)."

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