Transforming Traditional Banking Through Cutting-Edge Digital Marketing Techniques

by Eric Helvie

Evolve Bank & Trust logo
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What you'll discover
when watching Eric's story

  • Cross-team communication and collaboration from the early stages of product development lead to more effective marketing outcomes.
  • Building a strong marketing team involves hiring people with diverse skills, encouraging creativity, and fostering open communication.
  • Branding consistency across channels is essential for growth, especially when communicating a company's core values like innovation.
  • Marketing careers often evolve unexpectedly, so remain open to new opportunities and transitions.
  • Effective marketing requires understanding your audience and tailoring content to different platforms and demographics.
  • While AI can enhance marketing efforts, human creativity and emotional connection remain vital for authentic storytelling and audience engagement.
  • Gathering and analyzing data from multiple sources is crucial for developing targeted marketing strategies.
Meet Eric Helvie from Evolve Bank & Trust

Meet Eric Helvie - VP of Digital Marketing @ Evolve Bank & Trust

Eric Helvie is the Vice President of Digital Marketing at Evolve Bank & Trust, a financial institution with nearly 100 years of history. Eric brings a unique background to his role, having spent over 17 years in broadcast television as a newscast producer and executive producer.

His career transition led him through crisis communication before joining Evolve Bank & Trust three years ago. Under Eric’s leadership, the digital marketing team has achieved significant success in growing the bank’s audience.

At Evolve, Eric oversees marketing efforts for traditional banking services and innovative fintech partnerships. He emphasizes data-driven strategies, tailoring content across multiple platforms to reach diverse audiences.

Eric’s approach to leadership involves encouraging creativity, fostering open communication, and hiring talented individuals. He views AI as a tool to enhance marketing efforts while maintaining the human element in storytelling.

Check out Eric Helvie's thoughts on content creation

When it comes to his advice to future marketers, Eric shares:

"Learn as much as you can about the products that you're trying to market, but don't get so far down into the weeds with the developers or sales team that you lose sight of the big picture."

Eric Helvie Tweet

He also shares how he is  leveraging AI in content marketing:

"We are navigating all AI very cautiously. We, as a team, are very excited about what AI can do, not only for content creation, but for also better understanding of who our audiences are."

Eric Helvie Tweet

Eric also gives his thoughts about improving synergy between product marketing and sales:

"It's all about communication to me, and it's about being in the room. We've seen the most success marketing products when our teams are in the room from the very get go."

Eric Helvie Tweet

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