Thriving in the Industrial Marketing World through Comprehensive Solutions
by Eric Seiberling
What you'll discover
when watching Eric's story
- Building a cohesive team with clear job definitions and a sense of camaraderie can enhance productivity and morale.
- Marketing teams can create those big pieces of content and it’s repurposable for other forms of content, too.
- Develop empathy as a crucial skill in marketing to truly understand and connect with your target audience.
- Experimentation is key in marketing, so don't be afraid to try new things and learn from failures
- Use AI as a tool to assist in tasks like content creation, but remember it still requires human oversight and feedback for accuracy.
- Focus on key metrics that align with your company's goals and track them diligently to guide your marketing decisions.
- Branding is important in establishing loyalty and emotional connections with customers, even in B2B industries like industrial equipment manufacturing.
Meet Eric Seiberling - VP of Sales and Marketing @ MXD Process
Eric Seiberling is the VP of Sales and Marketing at MXD Process, a comprehensive partner for beginning-to-end process solutions, offering a wide range of services including custom industrial mixing equipment, stainless steel tank manufacturing, and process automation at any scale.
Before joining MXD Process, Eric worked for notable brands like Procter & Gamble, Amazon, PepsiCo, Kroger, and Whirlpool.
Throughout his professional career, he thrived around the intersection of marketing, technology, and innovation to help companies exponentially grow.
At MXD Process, Eric brings over 20 years of marketing experience to his role. Specifically, he focuses on building customized solutions for clients and leading the sales and marketing functions of the company.
Under Eric’s leadership, MXD Process has transitioned from a house of brands to a branded house approach, aligning all product lines under the MXD Process brand.
Finally, Eric believes in the power of empathy and curiosity in marketing. He encourages young marketers to be open-minded, empathetic, and willing to experiment to find success in their careers.
Check out Eric Seiberling's thoughts on content marketing
When it comes to creating engagement using marketing, Eric shares:
"Paying attention is more than a saying. It is an investment. Marketing must create relevant content that answers their questions, provides just their right amount of information, and in a format they want to consume to earn their engagement."
He also shares about how to keep your brand fresh over time:
"Keep in touch with your customer and follow them. Too many times, we fall in love with our brand instead of falling in love with our customer. We need to constantly pay attention to their needs and refine our experiences to delight them."
Eric explains what marketers can do to tap into the power of artificial intelligence and become more effective:
"Test and learn. We jumped into a number of quick and dirty experiments to try different tools, tossed what did not work, and refined what did. AI is not a silver bullet, but just another tool in the tool box to make us a little better."
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