Decoding the Right Content and Brand
for Product-Driven Marketing

by Fabian Eggers


What you'll discover
when watching Fabian's story

Meet Fabian Eggers

Meet Fabian Eggers - Chief Marketing Officer @ Metabob

Fabian Eggers, PhD is the Chief Marketing Officer at Metabob, an AI coding assistant that detects, explains, and fixes coding problems created by humans and AI.

With a background rooted in entrepreneurship, Fabian leads Metabob’s strategic marketing initiatives. He advocates a customer-centric and product-driven approach to align Metabob’s solutions with users’ needs. 

Moreover, Fabian is a Professor of Marketing and Entrepreneurship at Menlo College. He has taught at the undergraduate and graduate levels in different universities worldwide.

On top of all his existing roles, Fabian is also the Director of the Global Research Conference on Marketing and Entrepreneurship.

His research focuses on Entrepreneurial Marketing and Innovation Management as drivers of Strategic Marketing decisions.

Check out Fabian Eggers's thoughts on content marketing

When it comes to creating engagement using marketing, Guest name shares:

"It's about relevance for the customer. Are we solving the user's problem? And if so, do we do so in a satisfactory way? Our content needs to transport this - that we are capable of solving the user's problems."

He also shares about how to keep your brand fresh over time:

"Metabob is heavily product driven. So, the brand is very much created by our ability to solve the customer's problem with our software. If we can do so and do so repeatedly we create trust and consequently a stronger brand."

Fabian also shares why buyer personas are important for content marketing:

"You need to develop a deep understanding who your customers are and why they care about you - or why they don't care about you! This can best be done by creating different buyer personas."

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