Enabling Exceptional Customer Experiences
in Hospitality Marketing
by Gareth Fraser
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What you'll discover
when watching Gareth's story
- Align your go-to-market strategy with the needs of your industry and customers by conducting thorough market analysis and gathering feedback.
- Focus on creating carefully curated, high-quality content that addresses specific pain points and needs of your target audience.
- Establish strong alignment and communication between product, marketing, and sales teams to ensure the delivery of solutions that effectively meet customer needs.
- Leverage data and metrics to measure the effectiveness of marketing initiatives, make informed decisions, and optimize strategies for better sales outcomes.
- Build collaborative, positive, and diverse teams by hiring the right people with relevant industry experience.
- Embrace generative AI as a tool to enhance efficiency, personalization, and data processing while maintaining the essential human touch in marketing and customer experience.
- Aspiring marketers should cultivate a love for people, problem-solving, continuous learning, and building professional networks to succeed in the field.
Meet Gareth Fraser - Vice President, Sales Enablement & Operations @ Alliants
Gareth Fraser is the Vice President, Sales Enablement & Operations at Alliants, the trusted digital partner of choice across the world’s most respected hospitality, travel, and retail brands.
With over 30 years of professional experience in sales, marketing, communication, and PR, Gareth is a trusted go-to-market leader in the hospitality industry.
Gareth began his career working in children’s television documentaries in Australia before transitioning to the hospitality industry, working in hotels and restaurants.
At Alliants, Gareth is passionate about helping clients achieve success through secure data-driven growth strategies. His experience with high-performance private equity growth teams also positions him well to help scale companies.
Moreover, he spearheads the company’s expansion efforts in product offering in the United States to attract more hotels and casinos to pivot to Alliants’ solutions.
In his role, Gareth leverages his expertise in customer relationship management, content marketing, and customer experience to deliver innovative solutions and insights. He leads by example with personal encouragement, inspirational leadership, sacrifice, and a healthy sense of humor.
Check out Gareth Fraser's thoughts on content marketing!
When it comes to incorporating the right tone of voice into writing, Gareth shares:
"Speak to the audience in a language they can understand. In a world of AI the nuance of the personas, industry, pain points, and objectives can be lost. Be sure to keep the content personal and use proven examples to drive home the authority of the content."
He also explains why buyer personas are important in content marketing:
"From the viewpoint of a Chief Marketing Officer, buyer personas are instrumental in facilitating a deeper understanding of our audience, empowering our marketing team to craft strategies tailored to their specific needs and traits. Furthermore, leveraging these personas allows us to segment our target market with precision, channeling our marketing initiatives towards individuals who possess genuine potential to convert into customers. The outcome of this targeted approach is not only heightened profits but also an amplified return on investment (ROI)."
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