Reimagining Food Waste: How Oddbox is Changing the Story
by Gaston Tourn
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What you'll discover
when watching Gaston's story
- Continuously engage with customers to gain insights for product development, marketing strategies, and overall business improvement.
- Obsess over customer needs and feedback, especially in early-stage startups, to achieve product-market fit faster.
- Use AI as a tool for ideation and inspiration, but rely on human creativity for final content creation and execution.
- Focus on delivering tangible value to customers, which ultimately drives revenue and business growth.
- Challenge ideas rigorously while being supportive of team members to foster excellence and innovation.
- Develop a deep understanding of human behavior and psychology to create compelling marketing campaigns.
- Start with understanding your target audience before choosing marketing channels or strategies.
Meet Gaston Tourn - Chief Growth Officer @ Oddbox
Gaston Tourn is the Chief Growth Officer at Oddbox, a company that rescues fruit and vegetables that would otherwise go to waste. With a background in communication, Gaston’s journey into marketing began unexpectedly during an internship at Google.
Despite initial reservations, he fell in love with the field, appreciating its blend of creativity and analytics.
Over the past 12 years, Gaston has honed his marketing skills across various roles. At Oddbox, he leads growth strategies for a company that serves around 50,000 active customers weekly or bi-weekly across England.
Gaston’s approach to marketing emphasizes understanding the target audience, focusing on delivering customer value, and driving business growth. He advocates for challenging ideas while supporting team members, and sees potential in AI for ideation while valuing human creativity in execution.
Check out Gaston Tourn's thoughts on audience-centric marketing strategy
When asked what his advice is for aspiring marketers, Gaston shares:
"Read more fiction and try to understand human behavior. Ultimately, the best marketers are those who understand how people think and act."
He also shares how marketers should approach channel selection:
"I never start with channels; I start with the audience. I think that’s a common mistake I see many startups make."
And what metrics matter most in marketing:
"In the end, all your efforts should contribute either to making more money for the company or reducing its losses."
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