High-Impact Leadership and Branding for
B2B Cybersecurity Marketing Growth

by GRANT HO

IRONSCALES

What you'll discover
when watching Grant's story

Meet Grant Ho

Meet Grant Ho - Chief Marketing Officer @IRONSCALES

Grant Ho is the Chief Marketing Officer (CMO) at IRONSCALES, an integrated cloud email security (ICES) platform that provides businesses with a complete phishing protection software solution for enterprise email security.

He is a seasoned marketing executive who has helped double and triple the revenue growth of businesses in cybersecurity and cloud companies.

Some of Grant’s specialties include branding, marketing leadership, developing a sustainable sales pipeline, and building high market awareness.

Throughout his career, Grant has been known for his marketing leadership style that emphasizes a deep understanding of customers, being a good steward of financial acumen, and seeing the company’s overall plans.

At IRONSCALES, Grant Ho’s strategic insights continue to contribute to the company’s prominence in the cybersecurity domain.

Check out Grant Ho's thoughts on content marketing

When it comes to knowing your customers, Grant shares:

"If any business is surviving or even thriving, that's what they do best—they know the problem so well. They get into the heads of the customer. They know the problems the customer is facing every day. They stay on top of that."

He also shares about how to keep your brand fresh over time:

"I think the story I always try to tell is old wave versus new wave stories. It is all about difference. It is all about gaps at the end of the day. And I think the best kind of stories you try to craft as marketers and that we try to do is that's an existing way of the world and it's a world that should resonate a lot with your target market, with your target segment. "

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