Transforming Business Through Tailored Technology Solutions
by Heather Turbeville
- Login with LinkedIn to watch the full interview!
What you'll discover
when watching Heather's story
- Finding your passion and aligning it with your career can lead to greater productivity and job satisfaction.
- Branding is vital for companies to differentiate themselves, convey their message, and make it easier for sales and marketing efforts to succeed.
- Understanding customer pain points and desired outcomes should drive product marketing, rather than just focusing on product features.
- Analyzing data holistically across the enterprise, not just in silos, enables businesses to gain valuable business insights and improve customer experience.
- Building brand awareness through multiple channels like intent-based marketing, webinars, and content is key for demand generation, especially in a crowded market.
- As a marketing leader, it's important to mentor your team, align their passions with their roles, and give them opportunities to grow into leadership positions.
- AI is best used in marketing to spark creative ideas and automate certain tasks, but human insight and effort are still needed to create impactful content and strategies.
Meet Heather Turbeville - Vice President, Marketing and Customer Success @ OnviSource
Heather Turbeville is the Vice President, Marketing and Customer Success at OnviSource, a business that helps companies of all sizes achieve excellence through Intelligent Transformation beyond Intelligent Automation through software or cloud solutions.
With over 20 years of professional experience in the contact center industry, Heather has worked in various areas including digital marketing, public relations, and product marketing.
Her diverse background has given her a unique perspective on how to effectively communicate with customers and drive business growth.
At OnviSource, Heather helps customers achieve excellence by understanding their pain points and aligning technology solutions to address workforce performance, customer loyalty, and business productivity.
She is passionate about connecting customers with technology that can transform their contact center operations.
Check out Heather Turbeville's thoughts on content marketing
When it comes to creating engagement using marketing, Heather shares:
"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."
He also shares about how to keep your brand fresh over time:
"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."
Get exclusive business growth tips from our top thought leaders
Subscribe and get weekly tips on growing your successful business.