From Zero to CMO: Building a Health Tech Marketing Powerhouse
by Shereese Maynard
- Login with LinkedIn to watch the full interview!
What you'll discover
when watching Shereese's story
- Leadership in marketing requires fostering creativity, encouraging participation, and aligning teams around growth goals.
- AI tools can significantly enhance marketing efficiency when used ethically and combined with human creativity.
- Highlighting underrepresented voices and contributions can create valuable business opportunities.
- Effective marketing in regulated industries requires understanding complex rules and stakeholder needs.
- Necessity and problem-solving can lead to unexpected career opportunities in marketing.
- Humanizing brands and increasing visibility are crucial strategies for helping clients stand out.
- Branding goes beyond visuals - it's about building relationships and conveying core values.
Meet Shereese Maynard - CMO @ HIT Like a Girl Pod
Shereese Maynard is the Chief Marketing Officer at HIT Like a Girl Pod, a company dedicated to amplifying women’s voices in the health IT industry.
Shereese’s journey into marketing began unexpectedly in pediatrics, where she developed strategies to market services for medically fragile children.
Her innovative approach caught the attention of HIT Like a Girl’s founders, who invited her to join their mission of promoting women in health IT leadership roles.
At HIT Like a Girl Pod, Shereese leads efforts to increase visibility for women-led health IT companies and their products.
Her team uses podcasts, written content, and events to humanize brands and connect clients with the right audiences.
Shereese’s leadership style emphasizes creativity, team collaboration, and a focus on company growth.
Check out Shereese Maynard's thoughts on marketing strategy
When asked how marketers can adapt to new industries, Shereese shares:
"I caught the marketing bug early on. I started viewing it as a complex puzzle—balancing the needs of patients, physicians, families, and the organization itself, making all the pieces work together."
She also shares the importance of branding in marketing:
"We were very intentional about our branding. When we transitioned to HIT Like a Girl Pod, we preserved the branding colors and message, using them to build a recognizable media identity."
And how can AI be leveraged in content marketing:
"AI has been a game-changer for us, especially when we need to digest dense materials like 1,000-page regulations. We've been able to quickly summarize and simplify those documents using AI."
Get exclusive business growth tips from our top thought leaders
Subscribe and get weekly tips on growing your successful business.