Breakthroughs in Personal Branding:
The MESSAGE Therapist™ Way
by Hersh Rephun
What you'll discover
when watching Hersh's story
- Focusing on personal branding for individuals, rather than just corporate brands, can be a rewarding niche.
- Building trust and maintaining consistency in your own brand is crucial for attracting and retaining clients.
- B2B businesses can benefit from using LinkedIn as a powerful channel for generating leads and demand.
- Content creation should align with your personal brand, message, and values, rather than trying to meet arbitrary quotas.
- Transitioning from unique backgrounds like the arts and filmmaking to marketing can lead to a successful and fulfilling career.
- Branding is about evoking emotion and creating a value system, not just visual elements.
- AI has great potential to enhance marketing efforts, but human creativity and storytelling remain essential.
Meet Hersh Rephun - Chief Marketing Officer @ Brand Voice Runway
Hersh Rephun is the founder and Chief Marketing Officer (CMO) at Brand Voice Runway, a company that helps 7 and 8-figure CEOs and founders with their personal branding.
Hersh boasts an eclectic background in the arts, filmmaking, screenwriting, and stand-up comedy before transitioning into marketing.
This allowed him to work with startups and billion-dollar brands, challengers and market leaders, fledgling filmmakers, and Oscar nominees.
Known as The MESSAGE Therapist™, Hersh Rephun has helped 100s of businesses refine their messaging. He combines the power of storytelling and even humor to help his clients break through to their audience.
At Brand Voice Runway, Hersh helps founders and CEOs who are too closely associated with their company and want to do other things. He achieves this through MESSAGE Therapy™, a way to build their personal brand from the inside out.
Hersh also hosts the following podcasts: YES, Brand and Truth Tastes Funny.
Check out Hersh Rephun's thoughts on content marketing!
When it comes to incorporating the right tone of voice into writing, Hersh shares:
"Each personal brand has a 100% unique tone of voice. If we define and deploy that, the "right" tone of voice is assured."
He also shares what marketers can do in order to tap into the power of AI and become more effective:
"AI is a brilliantly cast tool for the right mindset. If we are footed in our core values, it can help in disseminating our message."
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