Building Brands and New Categories
for Sustainable Missions

by IRINA GERRY

Change Foods

What you'll discover
when watching Irina's story

Meet Irina Gerry

Meet Irina Gerry - Chief Marketing Officer @ Change Foods

Irina Gerry is the Chief Marketing Officer at Change Foods, a pioneering food technology company that (re) creates real dairy foods by using the magic of microbes instead of animals.

Irina’s career showcases her diverse expertise in branding, executive leadership, and entrepreneurship. She has worked for notable brands like Proctor & Gamble and Danone.

At Change Foods, she leads the company’s marketing initiatives in establishing a new category. Irina advocates the use of updated and sustainable technology to produce real dairy proteins and to address gaps in the plant-based food market. 

Irina is on a mission to transform the food system and drive widespread adoption of sustainable ways to feed the world. Also, she is a TEDx Speaker.

Check out Irina Gerry's thoughts on content marketing

When it comes to creating engagement using marketing, Irina shares:

"Understanding what content universe your target consumer lives in is critical. Of course, creating content that's fit and tailor-made for your audience is absolutely critical."

She also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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