Creating Customer Value: Proven Marketing Strategies for Business Growth

by Ivan Rud


What you'll discover
when watching Ivan's story

Meet Ivan Rud

Meet Ivan Rud - Chief Marketing Officer @ Keitaro Tracker

Ivan Rud is the Chief Marketing Officer (CMO) at Keitaro Tracker (by Apliteni Inc), a powerful tool for media buyers and traffic arbitrage experts and it’s a go-to solution for analyzing and optimizing advertising campaigns.

Ivan has been involved in internet marketing since 2015 when he started as an independent media buyer and later became the owner of an affiliate team.

In 2017, Ivan joined  Apliteni and its product – Keitaro Tracker as a support manager, also partially assuming marketing responsibilities. He began experimenting with media buying and learned to use various trackers, including Keitaro Tracker, to optimize his ad campaigns.

Over the next few years of his career three years, he built and led a dedicated support team by rallying around extraordinary individuals who continue to contribute to Apliteni and Keitaro Tracker. 

Starting in 2020, Ivan has been leading the Keitaro Tracker’s marketing team with a specific focus on developing marketing strategies to ensure continuous revenue growth through increased sales and building customer value.

Ivan is also the author of more than 500 articles on the affiliate marketing industry. He has created and sold two marketing projects as startups.

Check out Ivan Rud's thoughts on content marketing

When it comes to creating engagement using marketing, Ivan shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

He also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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