Mission First, People Always:
A CMO’s Innovative Approach to Marketing

by James Dillon

Tigo Energy

What you'll discover
when watching James' story

Meet James Dillon

Meet James Dillon - Chief Marketing Officer @ Tigo Energy

James “JD” Dillon is the Chief Marketing Officer (CMO) at Tigo Energy, the worldwide leader in flexible module-level power electronics (MLPE) with innovative solutions for monitoring PV systems and energy production.

Despite coming from a military background, James brings a unique blend of technical expertise and strategic leadership to his role at Tigo Energy. At Tigo Energy, he leads the marketing efforts to educate and engage with solar installers. 

Some of James’ key areas of focus as CMO at Tigo Energy include Digital Marketing, Social Media Marketing, Marketing Communications, and Brand Management. 

Through strategic initiatives like trade shows, webinars, and digital marketing, James ensures that Tigo Energy remains at the forefront of the solar industry while driving innovation and growth.

James lives and leads by his principle of “Mission First, People Always.”

Check out James Dillon's thoughts on content marketing

When it comes to creating engagement using marketing, James shares:

"Engagement is created through genuine curiosity and asking questions."

He also shares about how to keep your brand fresh over time:

"The best way to keep a brand fresh is continuous customer interactions."

James explains how marketers should be thinking about content and the buyer’s journey:

"Part of branding is determining corporate personality and voice, which includes documenting what that means, with examples."

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