Driving Conversions in B2B Marketing
through Personalized Buyer Experience
by James Kessinger
What you'll discover
when watching James's story
- Successful marketing leadership requires adaptability, an understanding of team dynamics, and constant experimentation with new things in marketing.
- Artificial Intelligence is revolutionizing marketing, enhancing efficiency, and driving conversions
- Content marketing requires marketers to demonstrate domain expertise to help them set apart from the competition and even from artificial intelligence.
- For startups, branding activities are different from large enterprises because startup founders have to build the brand themselves and from an idea.
- Product marketing is challenging yet essential, for it bridges the gap between product development and customer needs.
- Effective leadership involves providing strategy, setting goals, and nurturing talent.
- Long-term career success in marketing requires commitment, patience, and strategic planning.
Meet James Kessinger - Chief Marketing Officer and Chief Operating Officer@ Hushly
James Kessinger is the Chief Marketing Officer (CMO) at Hushly, a three-in-one digital experience and conversion platform designed to personalize buyer experiences, capture conversions, and deliver better business outcomes for B2B marketers.
James is an experienced business executive. He has held various leadership roles in marketing, sales, and operations for several companies including CloudVelox, VMware, Harmonic, and Cisco.
Throughout his career, James has demonstrated his expertise as a full-stack marketing leader while staying committed to a strategic vision.
Some of James’ notable areas of expertise are demand generation, product marketing, and account-based marketing.
Having joined Hushly in 2018, James has played a pivotal role in transforming the company’s marketing plans and approaches driving demand and growth.
Under James’ leadership, Hushly has seen significant advancements in leveraging AI technology to enhance lead conversion rates, streamline processes, and deliver personalized customer experiences.
Check out James Kessinger's thoughts on content marketing
When it comes to creating engagement using marketing, James shares:
"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."
He also shares about how to keep your brand fresh over time:
"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."
Get exclusive business growth tips from our top thought leaders
Subscribe and get weekly tips on growing your successful business.