Driving Conversions in B2B Marketing
through Personalized Buyer Experience

by James Kessinger

Hushly

What you'll discover
when watching James's story

Meet James Kessinger

Meet James Kessinger - Chief Marketing Officer and Chief Operating Officer@ Hushly

James Kessinger is the Chief Marketing Officer (CMO) at Hushly, a three-in-one digital experience and conversion platform designed to personalize buyer experiences, capture conversions, and deliver better business outcomes for B2B marketers.

James is an experienced business executive. He has held various leadership roles in marketing, sales, and operations for several companies including CloudVelox, VMware, Harmonic, and Cisco. 

Throughout his career, James has demonstrated his expertise as a full-stack marketing leader while staying committed to a strategic vision.

Some of James’ notable areas of expertise are demand generation, product marketing, and account-based marketing.

Having joined Hushly in 2018, James has played a pivotal role in transforming the company’s marketing plans and approaches driving demand and growth. 

Under James’ leadership, Hushly has seen significant advancements in leveraging AI technology to enhance lead conversion rates, streamline processes, and deliver personalized customer experiences.

Check out James Kessinger's thoughts on content marketing

When it comes to creating engagement using marketing, James shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

He also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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