Transformative and Data-Driven
Leadership for Tech Marketing

by Jayashree Rajan

Jitterbit

What you'll discover
when watching Jayashree's story

Meet Jayashree Rajan

Meet Jayashree Rajan - Chief Marketing Officer @ Jitterbit

Jayashree Rajan is the Chief Marketing Officer (CMO) at Jitterbit, a platform that enables organizations to effortlessly connect systems and build applications to amplify their tech stack.

Jayashree has over 20 years of professional experience in B2B and B2C marketing and product management experience with tech companies. She held executive positions in notable businesses such as Five9, Micro Focus, and Hewlett Packard Enterprise.

Her tech background in programming languages and enterprise software development enhances her to build relevant marketing infrastructures and IT marketing frameworks.

At Jitterbit, Jayashree has played a pivotal role in enhancing the company’s brand awareness and positioning in the market. She leads the company’s marketing efforts to business transformation through tech-driven initiatives and forward-thinking.

She sees the 21st Century as an opportunity for marketers to connect with tech-savvy and sophisticated customers through innovative tools and multiple channels.

Jayashree is also a Forbes Council Member.

Check out Jayashree Rajan's thoughts on content marketing

When it comes to creating engagement using marketing, Jayashree shares:

"Keep prospects, customers and partners informed regularly via newsletters, product updates, webinars, events, social channels and more. Know your ICP and ensure content maps to pain points and needs. Create a community and a loyalty program for them to support them."

She also shares about how to keep your brand fresh over time:

"Ensure your messaging is relevant and conveys the right values. Consistency across channels, tactics and regions. Regilay customer and partner feedback that can be used to created relevant content. Keeping your web pages updated and fresh."

Jayashree explains how marketing and sales can work together to achieve business objectives together:

"Have common set of goals and targets and meet regularly to review progress and adjust programs as needed. Ensure sales is enabled to talk to prospects, armed with the right message, the right set of assets and info."

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