Mastering Organic Traffic: How Go Be Social Media Cracked the Code
by Jennifer Hurless
What you'll discover
when watching Jennifer's story
- Leadership in marketing involves building a team of diverse experts, delegating effectively, and fostering an environment where team members can excel beyond the leader's own capabilities.
- Content creation must evolve with platform trends, shifting from text-only to static images and now video, while always aiming to evoke emotion and engagement.
- Effective branding requires clear communication of a company's purpose and may necessitate challenging clients' preconceptions through market research.
- Diverse backgrounds can lead to successful marketing careers, as demonstrated by Jennifer's transition from architecture to digital marketing.
- Tailoring marketing strategies to each client's unique needs and objectives is crucial for success in the digital marketing landscape.
- Embracing AI as a tool for enhancing creativity and providing feedback can significantly improve marketing strategies and outcomes.
- Metrics should focus on meaningful business outcomes like ROI and customer conversion rather than vanity metrics like follower counts.
Meet Jennifer Hurless - Founder, CMO & Lead Marketing Strategist of Go Be Social Media
Jennifer Hurless is the Founder, Chief Marketing Officer & Lead Marketing Strategist of Go Be Social Media, a digital marketing agency specializing in organic traffic generation and social media strategies.
With a unique background in architecture, Jennifer transitioned to marketing 15 years ago, driven by her fascination with lead generation and presentation skills.
Jennifer’s self-taught journey in marketing led her to establish Go Be Social Media. Her company focuses on creating digital strategies and content for various platforms, helping clients drive organic traffic to their websites without relying on paid ads.
Under Jennifer’s leadership, Go Be Social Media has evolved to meet changing market needs. They now work with creative agencies, paid ad firms, and SEO companies to provide comprehensive digital marketing solutions.
Jennifer is also an advocate for AI in marketing, embracing its potential to enhance creativity and strategy development. Her approach combines data-driven insights with innovative content creation to deliver results for clients across diverse industries.
Check out Jennifer Hurless' thoughts on strategic branding and multi-platform marketing
When it comes to how marketers should approach content creation for different platforms, Jennifer shares:
"You actually have to be thoughtful about what you put on Instagram versus what you put on Facebook versus what you put on LinkedIn. You need to have a unique thought process for each individual platform."
She also shares what young marketers should focus on to succeed in the field:
"Create your own marketing account on every single platform. You should be on YouTube, Pinterest, LinkedIn, Twitter, Threads, Facebook, Instagram, and TikTok."
And how her team determines the best marketing strategy for clients:
"We look at what their objective is for their business. Every single business is different—some are business-to-business, while others are business-to-consumer."
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