How a Photo Booth Company Evolved into an Experiential Marketing Powerhouse
by Jenny Howard-Maxwell
What you'll discover
when watching Jenny's story
- While AI can enhance content creation, human creativity and a personal touch remain vital for producing unique and accurate marketing materials.
- Clear internal communication and well-defined processes are essential for successful product launches and team management.
- Metrics analysis should consider broader industry trends and major events (like COVID-19) to accurately gauge performance.
- Content creation strategies should adapt to short attention spans by delivering quick, engaging, and educational messages.
- Strong branding and consistent messaging across all channels are crucial for standing out in saturated markets.
- Attending industry events and proactively seeking collaborations can open doors to new roles and partnerships.
- Diverse experiences in related fields can lead to unexpected career opportunities and growth.
Meet Jenny Howard-Maxwell - CMO @ MiHi Entertainment
Jenny Howard-Maxwell is the Chief Marketing Officer at MiHi Entertainment, an experiential marketing company that evolved from a photo booth business. With over 25 years of marketing experience, Jenny’s journey took an unexpected turn when she opened an events company after organizing numerous marketing events.
Her collaboration with MiHi Entertainment began three years ago through her event planning company. Jenny’s involvement with MiHi’s annual “Feel Famous” event led to her becoming their lead event planner in 2023, winning several awards for the event.
In May 2024, Jenny transitioned to the role of CMO at MiHi Entertainment. Under her leadership, the company has expanded its services, solving pain points in brand awareness through storytelling and memory capture for various clients.
Jenny’s approach emphasizes clear communication, process implementation, and balancing AI tools with human creativity in marketing strategies.
Check out Jenny Howard-Maxwell's thoughts on effective communication and branding in a competitive market
When asked what’s crucial for a successful go-to-market strategy, Jenny shares:
"Our go-to-market strategy is internal communication. We make sure that from the words we're saying to our customers to what our sales team is selling and our operations team is providing, everything is consistent."
She also shares how she builds and manages teams effectively:
"One of my strategies has been clear communication between teams and implementing processes because there were no processes in place before. Getting everyone on the same page is essential."
And how important branding is in a saturated market:
"Branding is key in our industry because we have a very saturated market with photo booths. Being able to stand apart and have people actually want to go with us is key."
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