Innovative FinTech Marketing to Simplify
Payment Management

by Jeremy Taylor

Little Birdie

What you'll discover
when watching Jeremy's story

Meet Jeremy Taylor

Meet Jeremy Taylor - Chief Marketing Officer @ Little Birdie

Jeremy Taylor is the Chief Marketing Officer (CMO) at Little Birdie, UK’s leading subscription and recurring payments management platform that helps consumers save money on their subscriptions and businesses build deeper customer engagement and grow value.

With a successful track record in helping businesses grow, Jeremy has become a well-known, strategic, and inspiring Chief Marketing Officer and Commercial leader.

He is highly experienced in product marketing, branding, and digital marketing for companies of all sizes in different industries like telecoms, I-Gaming, Entertainment, Retail, E-Commerce, and FinTech and Consumer industries both UK and International. 

At Little Birdie, Jeremy and his co-founder set out to solve the problem of the £25 billion wasted each year in the UK on unwanted and unused subscriptions.

By intentionally targeting busy households affected by the cost of living crisis, Jeremy and Little Birdie aim to provide a solution in one place for managing recurring payments and subscriptions.

Check out Jeremy Taylor's thoughts on content marketing!

When it comes to how marketers should be thinking about content and the buyers’ journey, Jeremy shares:

"Content should be based on data and consumers' interests and keyword searches. With this in mind, whether a customer is at the start of the purchase journey or the bottom of the funnel, there should be relevant and engaging content to meet their needs and drive the appropriate action."

He also shares  how to keep your brand fresh over time:

"By using data and insight to track how the Brand is perceived by target consumers and then researching how it should/could evolve to continue engaging these consumers. A brand has to adapt to consumer, tech and market trends to stay relevant."

Jeremy explains what marketers can do to tap into the power of AI to become more effective:

"Stay abreast of the continued AI developments be that technical or regulatory, especially within the marketing arena and your particular role. For example, there are great tools out there to streamline design work or writing content - but there should still be human involvement!"

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