Innovative FinTech Marketing to Simplify
Payment Management
by Jeremy Taylor
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What you'll discover
when watching Jeremy's story
- Pursue your passions and interests, as they can lead to unexpected career paths and opportunities in marketing.
- Measure everything in marketing campaigns, but focus on the most important metrics and avoid getting bogged down in too much detail.
- Branding is vital in any industry, especially in Fintech where trust is critical, and it should be consistent across all channels and touchpoints.
- Product marketing is powerful and often underestimated; it can create a unique point of difference and emotional connection with customers.
- AI has a significant role in marketing when used correctly, but it should complement human strategic thinking and creativity.
- Marketers must be curious, listen to others, and find a mentor to gain valuable knowledge and experience in marketing.
- Startups should understand fundraising, build a network of advisors, leverage data and insights, know their market and competitors, and ensure they have a unique point of difference.
Meet Jeremy Taylor - Chief Marketing Officer @ Little Birdie
Jeremy Taylor is the Chief Marketing Officer (CMO) at Little Birdie, UK’s leading subscription and recurring payments management platform that helps consumers save money on their subscriptions and businesses build deeper customer engagement and grow value.
With a successful track record in helping businesses grow, Jeremy has become a well-known, strategic, and inspiring Chief Marketing Officer and Commercial leader.
He is highly experienced in product marketing, branding, and digital marketing for companies of all sizes in different industries like telecoms, I-Gaming, Entertainment, Retail, E-Commerce, and FinTech and Consumer industries both UK and International.
At Little Birdie, Jeremy and his co-founder set out to solve the problem of the £25 billion wasted each year in the UK on unwanted and unused subscriptions.
By intentionally targeting busy households affected by the cost of living crisis, Jeremy and Little Birdie aim to provide a solution in one place for managing recurring payments and subscriptions.
Check out Jeremy Taylor's thoughts on content marketing!
When it comes to how marketers should be thinking about content and the buyers’ journey, Jeremy shares:
"Content should be based on data and consumers' interests and keyword searches. With this in mind, whether a customer is at the start of the purchase journey or the bottom of the funnel, there should be relevant and engaging content to meet their needs and drive the appropriate action."
He also shares how to keep your brand fresh over time:
"By using data and insight to track how the Brand is perceived by target consumers and then researching how it should/could evolve to continue engaging these consumers. A brand has to adapt to consumer, tech and market trends to stay relevant."
Jeremy explains what marketers can do to tap into the power of AI to become more effective:
"Stay abreast of the continued AI developments be that technical or regulatory, especially within the marketing arena and your particular role. For example, there are great tools out there to streamline design work or writing content - but there should still be human involvement!"
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