Why This CMO Says Most Marketers Approach Content Strategy Backwards
by Jody Guetter
What you'll discover
when watching Jody's story
- Content strategy should start with understanding audience needs and pain points rather than focusing on channels first.
- Marketing metrics should align with overall business objectives and be tailored for different stakeholders.
- Effective leadership involves hiring top talent, being transparent, empowering teams, and removing obstacles.
- Marketing careers can take unconventional paths, spanning different industries and functions over time.
- Repurposing high-value content across multiple formats and channels maximizes efficiency and reach.
- AI literacy is becoming essential for marketers to remain competitive in the future.
- Building a strong professional network is crucial for career growth and opportunities in marketing.
Meet Jody Guetter - CMO @ Nymbus
Jody Guetter is the Chief Marketing Officer at Nymbus, a financial technology company in the United States. Her unconventional 20-year marketing career began in Australia, focusing on sales and business development.
Jody’s journey led her from retail to the financial sector, where she’s spent the last 12 years. She transitioned from working at a bank to a SaaS company, and now Nimbus.
At Nymbus, Jody oversees marketing for their core banking platform and Launch, a digital banking solution. She also leads Nymbus Labs, a digital marketing and innovation strategy division.
Jody is passionate about content strategy, marketing metrics, and leadership. She emphasizes the importance of AI literacy for marketers and building strong professional networks.
With her diverse experience across multiple sectors and marketing functions, Jody brings a unique perspective to her role at Nymbus.
Check out Jody Guetter's thoughts on strategic content and leadership drive marketing success
When it comes to what’s important in marketing metrics, Jody shares:
"We need to have a very clear strategy and business objectives. Once we have that, it's much easier to understand how we're going to measure and report in alignment with that strategy."
She also shares how marketers can maximize their content efforts:
"Creating content takes time, money, and skills. For example, I like to think about a podcast like this, and I'm sure you at the CMO network are doing it."
And how marketers should approach content strategy:
"Content serves a purpose. Content has a job, whether that job is to entertain and engage, like what we're doing here, or to drive an action."
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