Elevating B2B Cybersecurity Marketing for Business Growth and Impact
by Joe Garber
What you'll discover
when watching Joe's story
Meet Joe Garber - Chief Marketing Officer @ Axiad
He has over 20 years of experience in security, privacy, and compliance software. Moreover, Joe has navigated through marketing leadership roles in both large corporations and smaller organizations.
Some of Joe’s expertise lies in specific areas such as demand generation, branding, and pipeline development.
At Axiad, Joe is primarily responsible for building brand awareness, product marketing, and communications.
In his CMO role, Joe was awarded the CMO Cybersecurity of the Year in 2023 by GRC Outlook Magazine and won 13 industry awards from 8 different publications since December 2022.
Check out Joe Garber's thoughts on content marketing
When it comes to creating engagement using marketing, Joe Garber shares:
He also shares about how marketing can support sales:
Joe also talks about the challenges of Chief Marketing Officers (CMOs):
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