Innovative and Data-Driven Strategies to Scale Healthcare Tech Marketing

BY JOHN DERING
ClearDATA

What you'll discover
when watching John's story

Meet John Dering

Meet John Dering - Senior Vice President of Marketing @ ClearDATA

John Dering is the Senior Vice President of Marketing at ClearDATA, the only provider of cloud security and compliance software and services exclusively for healthcare.

John is a dynamic SaaS B2B Marketing Leader with a successful record in driving growth through demand generation and revenue marketing strategies. 

He started his career in sales but transitioned to marketing after studying graphic design in college. He was drawn to the role of influencing people and connecting with customers to deliver value.

At ClearDATA, John is passionate about the company’s mission to save lives by ensuring healthcare teams can focus on delivering patient services without worrying about cloud security. He aims to create a trusted partnership with customers throughout their cloud journey.

Check out John Dering's thoughts on content marketing!

When it comes to creating engagement using marketing, John shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

He also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

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