Innovative and Data-Driven Strategies to Scale Healthcare Tech Marketing
- Login with LinkedIn to watch the full interview!
What you'll discover
when watching John's story
- Understand the buyer's psychology and focus on delivering value to them at each stage of their journey.
- A go-to-market strategy evolves based on the company's growth stage, target audience, and value proposition.
- Evaluate the effectiveness of various channels and allocate resources to the ones that generate the most revenue.
- Create predictable models to forecast ROI and have data-driven conversations with the CFO about marketing investments.
- Content is crucial for engaging buyers, but it must be relevant, easily accessible, and tailored to their preferences
- Metrics should be approached at three levels: business outcomes, revenue marketing, and channel optimization.
- AI is revolutionizing marketing by improving efficiency and effectiveness, but human expertise is still essential for refining the output.
Meet John Dering - Senior Vice President of Marketing @ ClearDATA
John Dering is the Senior Vice President of Marketing at ClearDATA, the only provider of cloud security and compliance software and services exclusively for healthcare.
John is a dynamic SaaS B2B Marketing Leader with a successful record in driving growth through demand generation and revenue marketing strategies.
He started his career in sales but transitioned to marketing after studying graphic design in college. He was drawn to the role of influencing people and connecting with customers to deliver value.
At ClearDATA, John is passionate about the company’s mission to save lives by ensuring healthcare teams can focus on delivering patient services without worrying about cloud security. He aims to create a trusted partnership with customers throughout their cloud journey.
Check out John Dering's thoughts on content marketing!
When it comes to creating engagement using marketing, John shares:
"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."
He also shares about how to keep your brand fresh over time:
"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."
Get exclusive business growth tips from our top thought leaders
Subscribe and get weekly tips on growing your successful business.