Authentic B2B Content Marketing Strategies
for Brand Visibility and Success
by John Lamb
- Login with LinkedIn to watch the full interview!
What you'll discover
when watching John's story
- One of the most important things CMOs can contribute to the company is to arm their sales team with the right content marketing materials.
- Everything that you do in your business—the visuals, the consistency, the reach, the company’s interaction—is all part of the overall branding efforts.
- In lengthier and more complex sales cycles, businesses can leverage vendors and distribution partners.
- Instead of focusing on the division of work, business leaders can shift their attention to building teams and sub-teams to address specific problems.
- Creating content for the B2B space requires understanding the consumer mindset for different stages and different verticals and making it accessible to them.
- For sales and marketing teams to work harmoniously, both teams must practice mutual respect and support for the work they do.
- Regardless of the industry they’re in, marketers should focus on bringing a tangible purpose or product.
Meet John Lamb - Chief Marketing Officer @ Elo
John Lamb is the Chief Marketing Officer at Elo, a global leader in touchscreen solutions, including modern point-of-sale systems and interactive digital signage.
Before joining Elo, John Lamb was director and head of marketing for Getac in North America. John’s tenure led Getac to becoming the fastest-growing manufacturer of rugged tablet and rugged notebook computers for different customer bases.
Also, John served in critical marketing roles in notable brands like Sony, Canon, and Epson.
In September 2015, John joined Elo while bringing with him over 20 years of marketing experience for global high-tech brands. At Elo, John leads the company’s worldwide marketing efforts.
John graduated with a BA degree in Professional Photography from Brooks Institute.
Check out John Lamb's thoughts on content marketing
When it comes to creating engagement using marketing, John Lamb shares:
"Leveraging my print and commercial advertising experience, I use visual storytelling to engage audiences. Effective imagery or videos succinctly convey messages, capturing attention and fostering brand connections, ensuring each interaction is impactful and memorable.."
He also shares about how to keep your brand fresh over time:
"At Elo, we innovate constantly, tailoring products to solve customer problems. We value feedback from customers and partners, adapting to trends and evolving our messaging while upholding our core values. This ensures our brand remains relevant and resonant."
John also shares more insights in writing content that customers want to read:
"B2B content must resonate with your target customer's needs and challenges. The content should directly address these issues, offer valuable insights, and build trust. This approach can create real engagement and build a connection with your audience."
Get exclusive business growth tips from our top thought leaders
Subscribe and get weekly tips on growing your successful business.