Authentic B2B Content Marketing Strategies
for Brand Visibility and Success

by John Lamb

Elo

What you'll discover
when watching John's story

Meet John Lamb

Meet John Lamb - Chief Marketing Officer @ Elo

John Lamb is the Chief Marketing Officer at Elo,  a global leader in touchscreen solutions, including modern point-of-sale systems and interactive digital signage.

Before joining Elo, John Lamb was director and head of marketing for Getac in North America.  John’s tenure led Getac to becoming the fastest-growing manufacturer of rugged tablet and rugged notebook computers for different customer bases.

Also, John served in critical marketing roles in notable brands like Sony, Canon, and Epson. 

In September 2015, John joined Elo while bringing with him over 20 years of marketing experience for global high-tech brands. At Elo, John leads the company’s worldwide marketing efforts.

John graduated with a BA degree in Professional Photography from Brooks Institute.

Check out John Lamb's thoughts on content marketing

When it comes to creating engagement using marketing, John Lamb shares:

"Leveraging my print and commercial advertising experience, I use visual storytelling to engage audiences. Effective imagery or videos succinctly convey messages, capturing attention and fostering brand connections, ensuring each interaction is impactful and memorable.."

He also shares about how to keep your brand fresh over time:

"At Elo, we innovate constantly, tailoring products to solve customer problems. We value feedback from customers and partners, adapting to trends and evolving our messaging while upholding our core values. This ensures our brand remains relevant and resonant."

John also shares more insights in writing content that customers want to read:

"B2B content must resonate with your target customer's needs and challenges. The content should directly address these issues, offer valuable insights, and build trust. This approach can create real engagement and build a connection with your audience."

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