Data-Driven Culture to Cultivate
Marketing and Sales Growth
by Jon Finegold
What you'll discover
when watching Jon's story
- Maintaining clean data and cultivating a culture is essential for effective marketing operations.
- Tools should support processes, not dictate them; it's crucial to define a solid process first and then choose tools that align with it.
- An integrated goal helps align sales and marketing efforts for optimal results.
- Instead of seeking a single game-changing tactic, success lies in doing many small things well and continuously improving them in the business process.
- Educating buyers along their journey with precise content is becoming more critical.
- Clean data is crucial for effective decision-making and optimizing processes
- Marketing's responsibility is expanding beyond generating leads to educating buyers through the digital journey, a trend expected to intensify in the coming years.
Meet Jon Finegold - Chief Marketing Officer @ Signiant
Jon Finegold is the Chief Marketing Officer (CMO) at Signiant.
He spearheads Signiant’s marketing efforts to be known as a leading force in SaaS platforms in uniting the global media ecosystem.
Jon’s background in technology and marketing has been instrumental in Signiant’s success.
His expertise highlights the importance of building strong sales-marketing relationships, optimizing lead generation, and leveraging integrated approaches.
Jon’s emphasis on clean data and efficient processes drives Signiant’s growth, with Salesforce as the company’s database anchor.
His leadership ensures Signiant’s position at the forefront of secure and reliable media content solutions.
Check out Jon's thoughts on content marketing
When it comes to balancing inbound and outbound marketing in the digital marketing approach, Jon shares:
"Both are important. There is no one thing. Meetings come from inbound, outbound, events, nurture, etc. It is important to do it all well"
He also shares the first step in writing content that customers want to read:
"Be brief and precise. Don't try to tell the whole story at once. Speak in language that your customers use."
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