Data-Driven Culture to Cultivate
Marketing and Sales Growth
by Jon Finegold
What you'll discover
when watching Jon's story
Meet Jon Finegold - Chief Marketing Officer @ Signiant
He spearheads Signiant’s marketing efforts to be known as a leading force in SaaS platforms in uniting the global media ecosystem.
Jon’s background in technology and marketing has been instrumental in Signiant’s success.
His expertise highlights the importance of building strong sales-marketing relationships, optimizing lead generation, and leveraging integrated approaches.
Jon’s emphasis on clean data and efficient processes drives Signiant’s growth, with Salesforce as the company’s database anchor.
His leadership ensures Signiant’s position at the forefront of secure and reliable media content solutions.
Check out Jon's thoughts on content marketing
When it comes to balancing inbound and outbound marketing in the digital marketing approach, Jon shares:
He also shares the first step in writing content that customers want to read:
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