Amplifying Health Messages Through a
Consistent and Strong Brand

by Karen Todd

Kyowa Hakko USA

What you'll discover
when watching Karen's story

Meet Karen Todd

Meet Karen Todd - Vice President of Global Brand Marketing @ Kyowa Hakko USA

Karen Todd is the Vice President of Global Brand Marketing at Kyowa Hakko USA, an international health ingredients manufacturer and a world leader in the development, manufacturing, and marketing of nutraceuticals, pharmaceuticals, and food products.

Karen started her career as a registered dietitian, working and talking about nutrition and food science. She later transitioned into marketing leadership roles, helping to amplify the message and create a clear, compelling picture of health and wellness for notable brands.

At Kyowa Hakko USA, she leads a global team responsible for marketing, branding, communications, and customer experience for the company’s branded ingredients used in a wide range of health and functional beverages/food, dietary supplements, and cosmetics.

Karen’s passion lies in providing products that fit the needs of consumers and helping people achieve better health.

Check out Karen Todd's thoughts on content marketing!

When it comes to creating engagement using marketing, Karen shares:

"To create engagement, I focus on understanding my audience's needs and producing valuable content, while actively interacting on social media and posting relevant content."

He also shares about how to keep your brand fresh over time:

"To keep Kyowa Hakko USA's brands fresh, I prioritize continuous innovation, adaptable messaging, trend awareness, engaging content, strategic partnerships, and customer feedback. These strategies ensure our relevance and appeal, driving long-term success."

Karen explains how marketing and sales work together to achieve the business objective:

"Marketing and sales can work together by collaborating on lead generation and nurturing, we ensure a seamless transition from prospect to customer, ultimately driving growth and success."

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