Amplifying Health Messages Through a
Consistent and Strong Brand
by Karen Todd
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What you'll discover
when watching Karen's story
- Combining a background in science with marketing skills can help create compelling health and wellness messages for consumers.
- Conducting market research to understand consumer needs and pain points is crucial for developing effective marketing strategies.
- Educating consumers, healthcare practitioners, and B2B customers is essential for generating demand in the health and wellness industry.
- Maintaining brand consistency across global markets while adapting to local nuances is important for building trust and recognition.
- Aligning marketing efforts with the company's overall goals and sales objectives is crucial for success.
- Collaboration, empowerment, and adherence to company values help attract and retain top marketing talent.
- Generative AI can be helpful for content marketing, but human oversight is necessary to ensure accuracy and regulatory compliance.
Meet Karen Todd - Vice President of Global Brand Marketing @ Kyowa Hakko USA
Karen Todd is the Vice President of Global Brand Marketing at Kyowa Hakko USA, an international health ingredients manufacturer and a world leader in the development, manufacturing, and marketing of nutraceuticals, pharmaceuticals, and food products.
Karen started her career as a registered dietitian, working and talking about nutrition and food science. She later transitioned into marketing leadership roles, helping to amplify the message and create a clear, compelling picture of health and wellness for notable brands.
At Kyowa Hakko USA, she leads a global team responsible for marketing, branding, communications, and customer experience for the company’s branded ingredients used in a wide range of health and functional beverages/food, dietary supplements, and cosmetics.
Karen’s passion lies in providing products that fit the needs of consumers and helping people achieve better health.
Check out Karen Todd's thoughts on content marketing!
When it comes to creating engagement using marketing, Karen shares:
"To create engagement, I focus on understanding my audience's needs and producing valuable content, while actively interacting on social media and posting relevant content."
He also shares about how to keep your brand fresh over time:
"To keep Kyowa Hakko USA's brands fresh, I prioritize continuous innovation, adaptable messaging, trend awareness, engaging content, strategic partnerships, and customer feedback. These strategies ensure our relevance and appeal, driving long-term success."
Karen explains how marketing and sales work together to achieve the business objective:
"Marketing and sales can work together by collaborating on lead generation and nurturing, we ensure a seamless transition from prospect to customer, ultimately driving growth and success."
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