Upgrading the Startup Marketing Game
by Building Brand
by Kari Hanson
What you'll discover
when watching Kari's story
- Embrace the startup mentality and environment because it helps build an innovative and visionary mindset for marketers.
- Understanding and addressing customer challenges is crucial for effective marketing.
- Seamlessly aligning sales and marketing efforts accelerates customer acquisition and retention.
- Leveraging AI to enhance marketing requires a balance between automation and human creativity.
- Prioritize understanding and meeting the needs of your ideal customers to accelerate growth.
- Maintaining consistent messaging across all channels reinforces brand reputation and customer trust.
- Marketers should continually experiment, learn, and adapt strategies to stay ahead in a rapidly evolving landscape.
Meet Kari Hanson - Vice President of Marketing @ Spiro.ai
Kari Hanson is the Vice President of Marketing at Spiro.ai, an AI-driven CRM for manufacturers and distributors that provides a one-stop customer platform to manage customer relationships.
With a background in business and a passion for creativity, Carrie found her niche in marketing, blending her love for numbers and innovation. She is a seasoned B2B SaaS marketer who has held leadership roles at notable brands like ZoomInfo, Fleishman-Hillard, and SailPoint.
Kari’s journey led her to Spiro.ai, where she was captivated by the company’s vision of redefining CRM with AI automation.
As Vice President of Marketing, Kari leads Spiro’s go-to-market strategy. She is responsible for establishing Spiro as the most popular CRM for manufacturers.
Since joining Spiro, she has spearheaded marketing strategies that amplify the platform’s unique value proposition and targets manufacturers and distributors with tailored solutions.
With a dedication to customer-centric marketing, Kari drives Spiro’s mission to deliver CRM solutions that customers truly enjoy using and find value in.
Check out Kari Hanson's thoughts on content marketing!
When it comes to creating content that customers want to read, Kari shares:
"To create content your customers will read, you need to understand your customers and their challenges, and then offer types of content that help them address that."
She also shares about how to keep your brand fresh over time:
"Brands need to reflect your company's personality. Have an opinion. Offer a unique perspective. Share experiences and best practices."
Kari explains how marketing can support sales:
"Marketing and sales are two sides of the same coin, and need to work together in order to drive pipeline into the funnel and - most importantly - new customers out of the funnel. Once cannot be successful without the other."
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