Strategic Marketing Support and Systems to Reimagine Procurement Services
by Kathleen M. Pomento
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What you'll discover
when watching Kathleen's story
- Marketing is about supporting business objectives and driving leads to generate revenue for the firm.
- Effective marketing requires understanding client pain points by listening to them and staying updated on industry trends
- Thought leadership content like blogs, white papers, and webinars is a powerful way to provide value and build trust with potential clients.
- Building relationships and trust is key in professional services, as people buy from people they trust, not just companies.
- A strong brand is critical for driving demand and leads and requires consistent, targeted messaging that resonates with the target audience.
- A strong brand is critical for driving demand and leads and requires consistent, targeted messaging that resonates with the target audience.
- The saturated market makes it challenging to elevate a brand above the noise, so it requires a focus on competitive differentiators and creative content formats
Meet Kathleen Pomento - Chief Marketing Officer @ ProcureAbility
Kathleen Pomento is the Chief Marketing Officer at Procurability, a Jabil company, is the leading provider of procurement services, offering advisory, managed services, digital, staffing, and recruiting solutions.
Kathleen has over 20 years of experience marketing to a wide array of industry sectors including procurement, supply chain, asset management, banking and capital markets, consumer goods, real estate, and insurance.
Prior to joining ProcureAbility, Kathleen served as Deloitte’s US Investment Management Marketing Leader, and previously led Marketing for Pershing’s Broker-Dealer, Prime Brokerage, and Trading Services practices. She also has experience as a dispute analysis and investigation consultant and business interruption negotiator.
Kathleen holds a B.S. in Accounting from Penn State and a dual M.B.A. in Marketing, and Communications and Media Management from Fordham University.
She was recognized by Consulting Magazine’s Women Leaders in Consulting Awards in the category of Mentor of the Year. Kathleen loves traveling, snowboarding, and Pilates, and lives in Baltimore, MD with her husband and their two children.
Check out Kathleen Pomento's thoughts on content marketing!
When it comes to creating engagement using marketing, Kathleen shares:
"Content creation and distribution offer a tremendous opportunity for us to showcase the passion and expertise of our team."
She also shares about how to keep your brand fresh over time:
"I wake up every day and think about how Marketing can contribute to building the value of our ProcureAbility brand – it's the DNA of our identity that directly translates into the success we have as Marketers in driving lead gen opportunities and revenue for our firm."
Also, Kathleen explains what is on her marketing dashboard and what KPIs she tracks:
"Marketing is both an art and a science. Data analysis plays an integral part in the strategic planning and success measurement of our Marketing efforts – but being able to apply knowledge and previous experience, through the lens of acute critical thinking, to unchartered challenges and emerging opportunities is where the real magic of innovation is born."
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