Customer-Centric Go-to-Market Strategies
for Cybersecurity Marketing

by Kelly O'Dwyer-Manuel

Axiomatics

What you'll discover
when watching Kelly's story

Meet Kelly O'Dwyer-Manuel

Meet Kelly O'Dwyer Manuel - VP Marketing Communications @ Axiomatics

Kelly O’Dwyer Manuel is the Vice President  Marketing and Communications at Axiomatics, the originator and leading provider of runtime, fine-grained authorization delivered with attribute-based access control for applications, Big Data, API Gateways, and microservices. 

With a proven track record of scaling high-growth marketing programs, Kelly is a marketing leader who brings plenty of experience to her role at Axiomatics.

Kelly started her career in public relations and analyst relations. This experience gave her valuable market intelligence and feedback to make her transition to marketing more seamless.

In her present role, Kelly focuses on creating trust with buyers at every step of the process. She works closely with customers to understand their pain points and align Axiomatics’ solutions with their needs.

Moreover, Kelly is an expert in developing strong, measurable campaigns and messaging that increase brand awareness and market leadership.

Kelly is passionate about empowering her team and fostering consistent communication. She believes in hiring people she trusts, encouraging constant communication, and providing a voice to her team members.

Check out Kelly O'Dwyer-Manuel's thoughts on content marketing!

When it comes to creating engagement using marketing, Kelly shares:

"Engagement is about trust. Effective marketing is consistent, concise and demonstrates a keen understanding of what customers and prospects are challenged with, how this challenge impacts them, and why you are the solution/how you can offer quantifiable answers to their problems.

She also shares how to keep your brand fresh over time:

"Staying focused on feedback from customers and prospects is critical to maintaining a brand that is not only fresh, but relevant. Take opportunities to hear directly from customers and prospects and review how their feedback aligns with your narrative and messaging."

Kelly explains how marketing can support sales:

"Marketing and sales should be well-aligned at every step of the buyer journey. Ideal marketing support not only creates strong brand awareness, but also builds trust throughout the buying process, so sales teams never have to scramble for material and can focus on closing deals."

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