Driving Marketing Success and Growth
in the Automotive Industry

by Kerri Wise

AutoFi

What you'll discover
when watching Kerri's story

Meet Kerri Wise

Meet Kerri Wise - Chief Marketing Officer @ AutoFi

Kerri Wise is the Chief Marketing Officer (CMO) at AutoFi, the leading commerce platform for end-to-end digital automotive sales and financing, powering billions of online transactions every year.

With over 25 years of experience in the automotive sector, Kerri’s professional journey speaks volumes about her expertise in the automotive industry.

She has established herself as an industry expert, particularly in implementing the best practices for reaching, connecting, and selling to automotive customers.

Before joining AutoFi in 2021, Kerri worked for notable companies such as TrueCar, Edmunds.com, and J.D Power and Associates. She held executive positions in most of these companies.

At AutoFi, Kerri is committed to understanding customer needs and aligning marketing efforts and broader business objectives. Her mission is to help the automotive industry sell smarter through the company’s platform.

Kerri is also the Founder and President of Women of Color Automotive Network.

Check out Kerri Wise's thoughts on content marketing

When it comes to creating engagement using marketing, Kerri shares:

"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."

She also shares about how to keep your brand fresh over time:

"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."

Get exclusive business growth tips from our top thought leaders

Subscribe and get weekly tips on growing your successful business.

What have you learned from this interview?
Leave a comment below.