Driving Marketing Success and Growth
in the Automotive Industry
by Kerri Wise
What you'll discover
when watching Kerri's story
- Deeply understanding the industry you serve is paramount to driving effective marketing strategies.
- Setting a clear vision and strategy is essential for effective marketing leadership in all organizations.
- Aligning product messaging with client needs and empowering sales teams with effective marketing materials contributes to overall sales strategy.
- While AI can assist in content creation, human creativity still ensures authenticity and connection with the audience.
- Marketers and business leaders should be aware that brands need a consistent representation across multiple channels to build trust and recognition.
- Marketing leaders must also maximize opportunities like trade shows, podcasts, and conferences to build their reputation as thought leaders in the industry.
- Content marketing can take on different forms for different audiences, but these content marketing assets must also be consistently evaluated.
Meet Kerri Wise - Chief Marketing Officer @ AutoFi
Kerri Wise is the Chief Marketing Officer (CMO) at AutoFi, the leading commerce platform for end-to-end digital automotive sales and financing, powering billions of online transactions every year.
With over 25 years of experience in the automotive sector, Kerri’s professional journey speaks volumes about her expertise in the automotive industry.
She has established herself as an industry expert, particularly in implementing the best practices for reaching, connecting, and selling to automotive customers.
Before joining AutoFi in 2021, Kerri worked for notable companies such as TrueCar, Edmunds.com, and J.D Power and Associates. She held executive positions in most of these companies.
At AutoFi, Kerri is committed to understanding customer needs and aligning marketing efforts and broader business objectives. Her mission is to help the automotive industry sell smarter through the company’s platform.
Kerri is also the Founder and President of Women of Color Automotive Network.
Check out Kerri Wise's thoughts on content marketing
When it comes to creating engagement using marketing, Kerri shares:
"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."
She also shares about how to keep your brand fresh over time:
"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."
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