From Local to Global: Building a Multicultural Marketing Team Post-Pandemic
by Kevin Alansky
What you'll discover
when watching Kevin's story
- Developing a strong foundation in analytics, communication, and product marketing is key for aspiring marketers.
- Adapting to global and remote work environments can provide new opportunities and perspectives in marketing.
- Focusing on business-oriented metrics that align with overall company goals is vital for marketing success.
- Storytelling and brand-building are fundamental skills for effective marketing.
- Data-driven decision making is crucial for developing and optimizing marketing strategies.
- Balancing customer acquisition with retention and expansion is essential for sustainable growth.
- Leveraging new technologies like AI can enhance content creation and marketing efficiency.
Meet Kevin Alansky - CMO @ Jedox
Kevin Alansky is the Chief Marketing Officer (CMO) at Jedox, a global company specializing in business planning and performance management solutions. He discovered his passion for marketing in high school, drawn to the art of storytelling and brand-building.
Kevin’s career has been marked by a focus on North American companies. However, the pandemic prompted a shift in his perspective.
Seeking a more global experience, Kevin joined Jedox, embracing the opportunity to lead a diverse, international marketing team. His role involves overseeing marketers across multiple countries, including Dubai, France, Dublin, Australia, and Germany.
At Jedox, Kevin applies a data-driven approach to marketing strategies. He emphasizes the importance of efficient growth, balancing new customer acquisition with retention and expansion of existing clients.
Check out Kevin Alansky's thoughts on data-driven and strategic marketing approaches
When it comes to marketing to existing customers versus acquiring new customers, Kevin shares:
"Life is short, and it's a pretty small world out there. Being able to do what I do for a global, European company was very different from the career track I had followed thus far."
He also shares what attracted him to Jedox:
"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."
And some advice for future marketers:
"Understanding the concept of product marketing and differentiation is crucial—you can never go wrong with mastering that. Also, leveraging analytics and using the right tools is key."
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